BlueRush and Kunder Expand in Chile

BlueRush Inc (TSXV:BTV) announced that BlueRush and Kunder have successfully completed their first partnership deal with AFPHabitat, a leader of pension funds in Chile.

Kunder entered into a partnership agreement with BlueRush in late 2017 and since then, Kunder has had access to BlueRush’s interactive personalised video platform, IndiVideo supported by Microsoft Azure’s robust cloud hosting infrastructure.

As quoted in the press release:

As part of their first IndiVideo deployment, Kunder and AFP Habitat are sending personalized pension video statements to each of their 2 million members. The IndiVideo is successfully hosted in Microsoft Azure’s cloud environment, which is significant for BlueRush as this is the Company’s first international Azure deployment. Azure is designed to ensure performance of the IndiVideo, irrespective of viewership volume. Early data shows that over 70% of customers who start the video watch right to the end, demonstrating IndiVideo’s potential to create high levels of engagement. Surveys conducted by AFP Habitat reveal that more than 90% of their customers are satisfied with and better understand their pension statements when delivered by IndiVideo.

BlueRush Executive Vice President, Len Smofsky, was quoted as saying, “Kunder is a rapidly growing fintech solutions company operating out of Santiago, Chile. As they are known for their digital specialization, IndiVideo represents a powerful compliment to their arsenal of fintech solutions. We are very excited about our partnership with Kunder as they share our passion for personalizing the digital experience. The AFP launch is the first project in what we know will be fruitful partnership with Kunder.”

Kunder CEO Andrés Munita expressed that “IndiVideo’s value comes from its ability to leverage interactive personalized video to educate and engage viewers. AFP Habitat’s pension video explains pension details and product options to each member, increasing engagement, conversions, upsell opportunities and member retention. We see IndiVideo becoming an integral part of our client solutions.” At the same time, AFP Habitat Chief Strategic Officer, León Fernández de Castro, confirms the value of this technology for their business: “IndiVideo is an innovative way in which we can approach our clients that lets us differentiate ourselves by offering simple and personalized information about their pension savings accounts.”

BlueRush CEO Steve Taylor was quoted as saying, “Our partner strategy will further accelerate our efforts as a growing SaaS company. Pivotal partnerships, like this one with Kunder, represent the cornerstone of our SaaS growth and global expansion.”

Click here for the full text release.