Sweet Earth Holdings

CBD and Hemp Industry “Farm to Shelf” leader

This Sweet Earth Holdings profile is part of a paid investor education campaign.*


Sweet Earth Holdings Corp (CSE:SE) is a vertically-integrated hemp company cultivating high-quality CBD products grown in Applegate Valley, Oregon. The company is dedicated to producing organic CBD products that are sustainably grown without the use of pesticides, herbicides, or chemical fertilizers. By using small-batch processes for all of its hemp-based products, Sweet Earth is able to offer high-quality products made with sustainably-sourced ingredients.

Sweet Earth develops its own proprietary hemp strains and seeds in Appleton, Oregon where the natural climate provides the ideal environment for hemp cultivation. The company has deployed state-of-the-art greenhouses that facilitate optimal plant growth, allowing for the largest possible yield with each harvest. Through the select breeding of the company’s own hemp genetics, Sweet Earth has developed a 15 percent CBD strain including 1.27 percent CBN and 1.3 percent CBG.

As members of the National Hemp Association, Sweet Earth CBD takes pride in controlling the entire production process from seed to retail packaging. The company uses small-batch processes to ensure the finest quality of all of its products, including its CBD-based cosmetic products and CBD pet treats.

Sweet Earth is currently working to establish distribution through retailers in addition to its ecommerce store. The company is targeting the growing US CBD market through its line CBD-based products, with the intention to develop additional offerings as new formulations and product partnerships are established. The US CBD market generated $4.6 billion in 2018 according to Grand View Research, and is expected to grow at a compound annual growth rate (CAGR) of 22.2 percent through the year 2025.

In addition to its relationships with retailers and distributors in the hemp industry, Sweet Earth has partnered with sponsor Warren Moon to highlight the remedial benefits of CBD, especially for athletes looking to recover from a workout or competition.

Sweet Earth’s Company Highlights

  • Operates a 100-acre hemp cultivation facility in Appleton, Oregon
  • Facility includes six greenhouses encompassing 30,000 square feet of space designed for selective hemp breeding, planting and R&D
  • US CBD market project to grow at a CAGR of 22.2 percent from 2018 through 2025
  • Sweet Earth has developed over 10 different CBD-based body and skincare products
  • Developing a line of CBD pet products, including several flavors of CBD dog treats
  • Pursuing a diversified approach to distribution including ecommerce sales, retail sales, white label services and wholesale B2B distribution
  • Product ambassador and sponsor Warren Moon is a proponent of CBD and its remedial benefits, specifically the Sweet Earth line
  • CEO Peter Espig, an experienced Wall Street and Goldman Sachs executive, brings global capital market experience to Sweet Earth team

Sweet Earth Cultivation Facility

Sweet Earth Holdings’ primary cultivation facility is located on 100 acres of outdoor agricultural land located in Appleton, Oregon. The facility includes six state-of-the-art greenhouses designed to facilitate selective breeding, planting and research & development, totaling 30,000 square feet of space.

Through the selective breeding of the company’s own hemp genetics, Sweet Earth’s proprietary hemp strain has been developed to yield 15 percent CBD including 1.27 percent CBN and 1.3 percent CBG. Sweet Earth intends to plant its proprietary hemp strain during the 2020 outdoor growing season.

Sweet Earth CBD Bodycare Line

Sweet Earth has developed a line of men’s body care products that incorporate cannabidiol to improve the look and feel of the hair, body and skin. The company’s face product line includes a CBD Lip Balm, CBD Hydration Cream and CBD Facial Cleanser.

sweet earth cbd hydration cream

Due to the emergence of the COVID-19 pandemic, Sweet Earth’s CBD Hand Sanitizer has become one of the company’s most popular body products. The company also offers a CBD salve, organic CBD Turmeric Neem Body Scrub, and CBD Eucalyptus Mineral Salt Soak designed to dissolve in a running bath.

sweet earth cbd lip balm

The company’s product line also includes CBD-based solutions for facial hair, such as a mustache and beard oil for those who prefer to maintain their facial hair and an aftershave balm for those who prefer a cleaner look. Sweet Earth also offers a complete five-piece men’s face & hair kit.

All of Sweet Earth’s products are certified to be developed and produced in accordance with the Leaping Bunny animal-testing standard. In addition to Sweet Earth’s ecommerce operations, the company is also working to develop retail partnerships, white label products and wholesale product agreements.

Sweet Earth CBD Treats for Pets

Sweet Earth also offers a complete line of CBD-based treats for dogs, which have become an increasingly popular sub-section of the CBD market. According to a report published by New Frontier Data, the pet and animal hemp product market is estimated to reach a total of $125 million by 2022, representing a five-year CAGR of approximately 57 percent. Considering this growth trajectory, the animal hemp product market has the potential to become one of the fastest-growing subsectors in the CBD market.

With its first move into the pet and animal CBD market, Sweet Earth has developed a line of CBD dog treats including cannabidiol, organic spelt flour, apple concentrate, eggs, flaxseed oil and other ingredients. The line comes in several flavors, including Beef & Cheddar Potato, Turkey & Sweet Potato, Peanut Butter Crunch, Sweet Potato Cranberry, Pumpkin Flax, Apple Carrot Oat and Antioxidant Blueberry Fax.

Management Team

Peter Espig–CEO

Since 2013 Mr. Espig has served as the CEO of Nicola Mining Inc. where he was brought on to save the company from imminent insolvency; he led the company into and out of CCAA and the market capitalization has increased fivefold under his helm. He is also the CEO of Seaway Energy Inc. and is the former CFO and CEO of Long Harbour Capital, which he successfully led it through its acquisition. He has served on numerous boards, audit committees and special committees on NASDAQ, TSX Exchange and in the private sector, internationally.

Chris Cooper–CFO

Chris has over 20 years of extensive business experience in all facets of corporate development, senior management, finance and operations, in both the private and public sectors. His experience includes spearheading growth strategies, financial reporting, quarterly and annual budgets, overseeing corporate administration, while achieving company objectives and maintaining internal cost controls. Chris has held a Director position in several private and public companies over the past 20 years. He received his Bachelor of Business Administration from Hofstra University and his Master’s in Business Administration from Dowling College in New York.

Amrik Virk–CFO

Amrik has held a variety of senior positions in Canadian government including Minister of Advanced Education and most recently Minister of Technology and Innovation in British Columbia (“BC”). Under his tutelage BC rapidly expanded its sustainability technology sector to become the 15th largest, globally. As Minister, Mr. Virk launched the #BCTECH Strategy, which still currently forms the backbone of the province’s technology economy. Some notable milestones in his tenure include the instalment of the $100 million dollar #BCTECH Fund to support profitable growth of this business community.

Sergio Guzman

Sergio has been working for the past several years in the Panamanian rural regions overseeing a vast array of Agricultural projects. He has had a hands-on approach to all aspect of the Agricultural business including planning, budgeting, and preparation of financial statements. Being of Colombian decent, Sergio has adapted to the different accounting policies of those in Latin and North America. Mr. Guzman has proven to be a competent member of the audit committee for many private companies bringing his relevant experience in business and valuable insights and perspectives to the areas of the committee’s responsibility. His knowledge of governance, independence and understanding of the roles of internal and external audit make him a valuable committee member.

Leon Ho, CPA

Leon is a chartered professional accountant working at Cross Davis & Company LLP, a CPA firm specialized in providing accounting services to publicly listed entities, primarily in the mining sector. Leon works directly with top mining Chief Executive Officers and Directors, assisting with their regulatory and accounting needs.

Ami Seaton–Managing Partner

For 20 years Mr. Seaton has been an entrepreneur founding and managing a number of businesses in hospitality/entertainment, technology, fashion and cannabis industries. As a managing partner, Mr. Seaton’s responsibilities included developing and managing budgets, projections, cash flow and PNL’s and on occasion inventory control. His in-depth knowledge of the cannabis industry in specific global markets uniquely qualifies him for this position. He has sourced deals, raised capital and worked in international business development for a number private and public companies in the cannabis space spanning 3 continents.


*Disclaimer: This profile is sponsored by Sweet Earth Holdings. This profile provides information which was sourced by the Investing News Network (INN) and approved by Sweet Earth Holdings, in order to help investors learn more about the company. Sweet Earth Holdings is a client of INN. The company’s campaign fees pay for INN to create and update this profile.

INN does not provide investment advice and the information on this profile should not be considered a recommendation to buy or sell any security. INN does not endorse or recommend the business, products, services or securities of any company profiled.

The information contained here is for information purposes only and is not to be construed as an offer or solicitation for the sale or purchase of securities. Readers should conduct their own research for all information publicly available concerning the company. Prior to making any investment decision, it is recommended that readers consult directly with Sweet Earth Holdings and seek advice from a qualified investment advisor.