Engagement Labs (TSXV:EL) announced that it has renewed a contract with a leading media agency for three years. The company which is an industry-leading data and analytics firm focuses on the social ecosystem and its impact on businesses said that the contract is valued at CDN $415k. As quoted in the press release: “Advertising plays … Continued
Engagement Labs (TSXV:EL) announced that it has renewed a contract with a leading media agency for three years.
The company which is an industry-leading data and analytics firm focuses on the social ecosystem and its impact on businesses said that the contract is valued at CDN $415k.
As quoted in the press release:
“Advertising plays an increasingly important role in people’s lives as a curation engine for products, brands, shows, movies, etc. It is also sparking consumer conversations that lead to purchases,” said Ed Keller, CEO of Engagement Labs. “The agency recognizes the relationship between media, advertising, consumer conversations and purchasing decisions and is leveraging our platform to create and test strategies, as well as communicate value and metrics to clients.”
The media agency uses Engagement Labs data in several different ways, including media planning, understanding the impact of communications plans on key performance indicators like advocacy, quantifying the multicultural influencer marketplace in the U.S., market mix models that quantify the impact of marketing investment and new business pitches.
“Engagement Labs has proven the important relationship between media and social influence. This agency shares that belief, and integrates our TotalSocial data into their work on behalf of their impressive list of Fortune 500 clients,” said Steven Brown, President and Chief Revenue Officer of Engagement Labs. “We believe that agencies represent a source of revenue in their own right, and they can also provide Engagement Labs with access to major Fortune 500 brands that we have yet to penetrate. This agency, for example, has already enabled us to work with a leading energy company. And with a client base that includes leading global brands in beverages, food, automotive, retail, and consumer health care, we look forward to working closely with them to serve the needs of the agency and its clients in 2018 and beyond.”
TotalSocial is a patent pending data and analytics platform, uniquely providing brands and companies with a comprehensive view of the social ecosystem and its impact on their business. Engagement Labs continues to grow its roster of Fortune 500 brands from a range of sectors including financial services, telecom, media, sports, food, retail, beauty and software. TotalSocial is the only platform that combines online data about brand conversations that take place via social media, with offline data via word of mouth conversations. The platform has a proprietary 10-year database of offline conversation built by Engagement Labs, the only such source of offline data about brands, and is a major source of competitive advantage. This data feed the company’s predictive analytics engine, which uses proprietary algorithms and machine learning to forecast future sales and provide marketers with better insights, improved marketing ROI and increased sales.