1. Gold helps the James Webb space telescope operate

The metal’s conduction abilities and resistance to corrosion make it ideal for the aerospace sector. Gold plating improves the overall performance of electronic components by reducing susceptibility to temperature, wear and abrasion.

Along with silver, platinum and palladium, modern jet engines hold more than US$15,000 worth of precious metals.

Farther out, gold is instrumental in the suits astronauts wear to prevent radiation penetration and deflect the sun’s rays and heat. Gold also makes an ideal lubricant as its malleability allows it to be processed into very thin sheets of film that can coat and protect vital electronic parts and circuitry.

For David Tait, CEO of the World Gold Council, gold’s space applications are one of its best qualities. “My favorite (gold fact) is the James Webb telescope,” he said. “I sit there glued looking at those pictures … it’s just nice to be part of something like that."

The telescope, which was 17 years in the making, launched in December 2021 with a goal of sending images of the “hidden universe” to Earth. Described as a reflecting telescope, Webb uses three different-sized mirrors to allow for a wide field of view.

The primary mirror is comprised of 18 smaller hexagonal mirrors that unfolded to create a concave structure once the telescope was in orbit. Although the mirrors are made of beryllium, a durable yet light element able to hold its shape in extremely low temperatures, gold is also an important component.

According to McGill University, each beryllium mirror is coated in a very thin layer of gold.

“At about 100 nanometer thickness, (the coating) is roughly one ten-thousandth the thickness of a human hair,” it states. “The mirrors were placed in vacuum chambers where the gold was quite literally vaporized and deposited on the surfaces.”

From there, a layer of glass was placed over the gold to protect it.

Gold’s ability to reflect both visible light and other forms of radiation, particularly in the infrared range, made it the ideal material to enhance the mirror's capabilities. “Our basic silver and aluminum mirrors here on Earth reflect 85-95 percent of infrared light, whereas gold reflects 99 percent," as per the university. “Gold is also relatively un-reactive, so it won’t tarnish easily.”

2. Rapid COVID-19 tests need gold to function

In the medical sector, the reflection and absorption characteristics of gold nanoparticles are an important tool in diagnostics and treatments. In photodynamic therapy, these nanoparticles penetrate cancer cells and are heated with light to destroy tumors.

Gold’s use in medicine is the favorite gold fact of Terry Heymann, chief financial officer at the World Gold Council.

“I'm afraid to say you’ve been misled — gold is purple,” Heymann quipped. Elaborating, he commented, “When you take gold down to nanoparticle level, it's purple; the refraction of light through it changes and it becomes purple."

This color variation has become especially important over the last two years in diagnostics.

“You know what you use purple gold for?” Heymann asked. “There are actually a wide variety of use cases. The one where it's most prevalent, is it's used in rapid-flow testing kits.”

The fast-acting tests that have now become synonymous with COVID-19 are made functional by gold nanoparticles, which produce the colored bars in the results window.

3. Gold is becoming more and more accessible

Despite its rarity, gold is becoming more accessible to investors and collectors around the globe. This makes Joseph Cavatoni, the World Gold Council's chief market strategist of the Americas, happy.

“The fact that I think people need to appreciate is the level of consumption in western markets,” he said.

Indeed, total gold demand rose 28 percent year-over-year during the third quarter to 1,181 metric tons (MT). Investment demand did see a decline, however, as rising interest rates led to 227 MT of outflows from exchange-traded funds.

Gold’s role as a hedge against inflation and risk led to a 36 percent (351 MT) uptick in bar and coin purchases.

Since 2004, bar and coin demand in North America has soared from 9.55 MT annually to 1,801 MT in 2021. European consumption has followed a similar trajectory, reaching 1,567 MT last year.

For Cavatoni, ease of access has not only helped the bar and coin segment grow, but has also led to more interest in other areas.

“I've been pleasantly surprised at the amount of firms that are offering access to physical gold, the number of different venues where you can own it,” he said. “For example, you can own gold in your IRA portfolio in the US, your retirement portfolio — it's not really well known, but it's starting to become more commonly done.”

Cavatoni applauded the companies that are offering clear-cut ways to gain exposure to the yellow metal. “I'm talking about the fact that you can own physical gold and the firms that are doing it (are) sophisticated. They're energized, they're thinking about technology, they're getting to young people, they're getting to different places where they're getting the traction,” he said.