Apple Leans into AI at WWDC, Will Bring ChatGPT to Devices

Apple introduces Apple Intelligence AI

Apple's highly anticipated AI offerings were the highlight of the conference. Apple Intelligence was described by developers at WWDC as a personalized and secure form of AI with a unique understanding of personal context and comprehensive large language models integrated into device hardware.

A range of familiar writing tools, including rephrasing suggestions and tone adjustment, will be integrated into Notes, Mail, Safari, Pages and Keynote, leveraging personalized context to enhance writing effectiveness.

The on-device processing capabilities of the new iPhone 14 Pro, powered by Apple's A17 Pro and the family of M chips, enable it to process personal data without collecting it, enhancing privacy. Additionally, Private Cloud Compute uses extensive private servers for more complex AI features, ensuring secure and efficient computing for tough tasks.

However, it was Siri, Apple's intelligent personal assistant, that received the biggest upgrade thanks to Apple’s newly announced partnership with OpenAI to bring ChatGPT to Apple devices. This integration brings several new features to Siri, including personalized responses, conversational AI, fact checking, summarization and translation.

New features introduced at WWDC will be available on the iPhone 15 Pro and iPad, with Mac features being rolled out later on M1 models. Apple Intelligence will be available to try out in the US sometime this summer, with a beta version coming to iOS 18, iPadOS 18 and macOS Sequoia this fall.

Apple shares fall in after-hours trading

WWDC is a popular event every year, with investors and Apple fans eagerly awaiting the latest updates. Anticipation for WWDC was particularly high this year due to rumors and leaks suggesting big changes and new AI features.

However, Apple’s offerings were not enough to impress investors, with shares falling 1.57 percent on Monday to close at US$193.12. In after-hours trading, the stock very briefly reached US$203.34, but was priced at US$192.84 as of 6:30 p.m. EDT on Monday. Apple shares are up about 4 percent year-to-date.