Christopher oversees sales, account management and production at INN. IN 2007, Chris co founded Dig Media, INN’s parent company, with Nick Smith and Mike Rodger.
Prior to Dig Media, Christopher was a Publisher with Kyoto publishing and led two thought leadership publications, ‘The Sustainable Enterprise Report’ and ‘Government by Example with Deloitte’, to market.
Before Kyoto Publishing, he was a senior client development manager with LinkShare, a Rakuten company where he consulted with the Internet’s largest retailers to assist them become more profitable using LinkShare’s performance marketing solutions.
In 1999, Christopher was recruited to join Montgomery Research. At Montgomery Research, Christopher climbed through the ranks working on thought leadership projects. In 2004, he and Nick Smith launched Revenue – The Performance Marketing Standard, an industry leading affiliate-marketing publication that took profit within its first year. In 2005, Christopher assumed the role of publisher and further developed the magazine’s online properties and grew revenue streams and profits.
He was at the heart of the IPO phenomenon with Media Metrix, where Christopher worked as sales director selling Internet audience measurement data to all the Internet start ups and businesses across North America.
Prior to moving west from Florida to San Francisco, Christopher commenced his career as a marketing director of the largest catamaran yacht dealership in North America.
Christopher holds a business administration degree from the University of Florida.