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Tesla Motors’ (NASDAQ:TSLA) former communications chief, Ricardo Reyes, has moved to Dyson, the high-end vacuum maker. There are idyllic corporate campuses, and then there’s the thing Dyson built; nestled in the English countryside are massive research and development centers, top secret labs and various toys that founder James Dyson collected over the years, including a helicopter …
Tesla Motors’ (NASDAQ:TSLA) former communications chief, Ricardo Reyes, has moved to Dyson, the high-end vacuum maker. There are idyllic corporate campuses, and then there’s the thing Dyson built; nestled in the English countryside are massive research and development centers, top secret labs and various toys that founder James Dyson collected over the years, including a helicopter in the parking lot and a jet plane in the cafeteria.
As quoted in the press release:
The person leading this charge is Ricardo Reyes, Dyson’s new communications chief. He made a name for himself in Silicon Valley as the top spokesman for Elon Musk’s Tesla Motors Inc. where he survived longer than most who have held that position. Reyes also worked at Google, YouTube and Square Inc.
The appointment of Reyes is of note for a couple of reasons. Last year, Dyson launched the Supersonic, a hair dryer that took about four years and $70 million to develop. Like all Dyson products, the hair dryer was intensely engineered and costs a lot — $400. It also marked a major expansion for Dyson past things like vacuums and air purifiers. Executives have promised more products as the company tries to become the Apple of home appliances. Reyes must solidify this idea in consumers’ minds, and has already honed his talking points.
