Design and Technologies to Build What’s Next
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YDX Innovation Corp (TSXV:YDX; OTC:YDRMF; FSE:A2AP0L) is a highly experienced company and a worldwide reference in the field of Immersive Storytelling and Virtual Reality, having delivered over 1,300 interactive experiences for brands such as Coca-Cola, Qualcomm, Disney, Cisco, Nike and NBA.
Recently, YDX Innovation launched Arkave, one of the most advanced and immersive Virtual Reality gaming platforms in the world. The Company is now expanding its network of gaming arenas with the goal of becoming the most popular multiplayer VR arena in the world. The first store was opened in December and the company is negotiating dozens of new locations worldwide, but with the main focus in North America.
YDX Innovation also works as a partner for companies and brands to reframe their strategy through relevant human-centered ventures that integrates digital experience with the physical presence and venues. YDX Innovation anticipates future challenges and connects them with the needs of the market, building innovative concepts and delivering them with international excellence.
The Company has delivered internationally acclaimed projects such as the Bank of Future branch for Bradesco Bank, the World Cup VR Experience for Coca-Cola and the Virtual Aquarium, a product installed in shopping malls where kids can create their own virtual pet fish and visit every time they go to the mall.
The other two main divisions of the company are: Retail and Interactive Exhibitions. In the Retail Segment the company has a series of products being used inside stores, the most recent being a designer shoe store in NYC.
The Interactive Exhibitions division is launching ticketed operations in partnership with shopping mall chains. The company has delivered over 13 exhibitions in the past with over 400,000 visitors. The company has raised 515,000 CAD in sponsorship recently to create a new exhibition about YouTube Influencers that will go live soon and is already confirmed for 10 venues/editions.
- Completed over 1,300 projects and over 5,000 interactive experiences in over 30 countries.
- Released franchisable VR gaming platform with first store in large shopping mall in Sao Paulo.
- Clients include Fortune 500s such as Coca Cola, Qualcomm, Disney, NBA, Nike, Intel and Cisco.
- Generated over C$22 million in revenue over the past 6 years.
- 3 patents in AR Elements, Virtual Sightseeing and Interactive Shelves technology.
- 2017 Focus on VR industry; preliminary patents filed for a VR gaming platform.
- Joined Dreams2B and BC Tech’s THE CUBE to create acceleration program for start-ups.
Digital Dreams: Strategic Growth, Disruptive Technologies
Over the last six years, the company has generated over C$22 million in revenue. YDreams Global plans to increase that number further through several new product lines and projects.
In February the Company announced that had closed a non-brokered private placement for gross proceeds of $2,750,000.
Daniel Japiassu, CEO of YDreams states, “We are pleased to have closed this financing with strategic investors. We are now in a position to execute on our vision and game plan of significant scale and expansion in 2018. We are very optimistic that 2018 will be a breakout year for YDreams.”
The Arkave VR platform is a combination of online and physical gaming, where users access VR gaming experiences within Arkave storefronts in malls, for instance.
“We’ve created a platform that allows three people to play together, so it’s very social, letting you play with your friends,” said Japiassu. “You can see your friends as avatars and communicate with them during the game, playing and interacting together. The other main attraction is that you are free to walk around in a room and play several different games in that space.
Currently offering nine games that take 10 to 20 minutes to play, the franchisable platform has been deployed in one of South America’s largest shopping centers, in a 300-square-meter storefront. The company hopes to scale the platform and continue to deploy it in additional locations.
Moving forward, YDreams is developing a blockchain platform for Arkave that will help monitor transactions, store VR content and manage customer identity recognition.
Augmented Reality: Enhancing Retail Experiences
According to a May 2016 report by Grand View Research, “Augmented reality technology is in the nascent stage with a huge growth potential, and has attracted large investments contributing to the industry growth.” The same report noted gesture-based technologies and Augmented Reality (AR) trial rooms are of particular interest. De Beers, for example, already uses AR technology to let customers virtually try on jewelry.
August 2016 featured the rollout of YDream Global’s own line of retail displays — called SKUP — to be sold to retailers across the world. SKUP includes elements like Smartshelves, RFID mirrors, barcode readers, holographic displays, touch screens and more. Many SKUP technologies feature images and information projected onto interactive screens, showcase glass and mirrors, and would be ideal for showcasing luxury items. These devices enable customers to input their personal preferences and tailor their product journey. SKUP devices can also track customer data that can be exploited to improve sales.
“New consumers want the real experience amplified by the benefits of technologies they have become used to through the internet, social network and mobile phones. They desire satisfaction in their consuming journey and this can mean buying in one shop instead of the other,” said Japiassu.
Concept Store for Schutz Stores
In January 2018, YDreams announced that it had completed an AR project for the international fashion brand, Schutz Stores. The store includes various interactive technologies including an AR mirror and smart tags. As a pilot test of the concept, the goal is to test the technology that works for enhancing customer experience within a clothing retail environment and then scale it out across Schutz’s 80 stores across the wold.
Interactive Attractions for the NBA
In September 2017, YDreams was commissioned by Octagon, one of the largest global marketing agencies, to develop interactive solutions for the NBA. This is only the beginning of YDream’s relationship with Octagon, and could lead to future opportunities in other sporting realms.
2016 Interactive Exhibits: Building the Bond Between Brand and Consumer
Olympic City Museum, Rio de Janeiro
In August 2016, the company executed multiple projects for the Rio de Janeiro Olympics. The most significant of these were the Olympic City Museum — the official memorial museum for the games and a significant source of revenue for YDreams Global.
“The increase in turnout has confirmed that the interactive immersive environment that YDreams has created for the Museum has been a success in increasing traffic,” Japiassu stated. “This shows that the interactive and virtual reality experiences that YDreams creates tend to generate a significant increase in attendance and potential revenues for our clients.”
AquaRio Virtual Aquarium, Rio de Janeiro
To date, YDreams Global has developed similar attractions to its Olympics projects all over the world. These include exhibits for South America’s largest aquarium, AquaRio, which opened in late 2016 in Rio de Janeiro, with 350 species in 28 separate tanks. YDreams created AquaRio’s virtual aquarium. This brought together a Video Wall, AR, Radio Frequency Identification (RFID) cards and interactive kiosks within an educational setting. Importantly, the display enables children to create and care for their own virtual pet fish, with a unique species, color and size. These pets can be named and saved using a purchasable RFID card, and afterwards become the child’s host throughout the museum, appearing at smaller YFish terminals at various exhibits.
Marcos Alves, Director of YDreams Global Products Division, describes how owners of the virtual pets are enticed to feed their pets, monitor their development and unlock new features. This encourages frequent returns, Alves said, generating new revenue for AquaRio.
Qualcomm Exhibit at Futurecom, Sao Paulo
Also in November 2016, YDreams Global teamed up with mobile technology creator Qualcomm Inc at Futurecom, the largest Latin American telecommunications fair, hosted that year in Sao Paulo. YDreams created Qualcomm’s stand, featuring interactive touch screen displays and exhibits that communicate with one another. The display increased Qualcomm’s visibility at the event and promoted the company’s patented 5G technology, Japiassu explained, helping Qualcomm establish its brand as part of the future Internet of Things.
Natura Amazon VR Rainforest Tour, New York City
In December of 2016, YDreams Global completed its first project in the United States, another major project on behalf of popular Latin American cosmetics brand Natura. The virtual reality tour, “Natura Brings the Amazon Forest to You”, was completed in conjunction with the grand opening of Natura’s first North American flagship store near New York City. The experience featured a simulated walk through the heart of the Amazonian Rainforest. Viewers encounter materials used in Natura’s Ekos line of body care products during their virtual stroll.
Daniel Japiassu–CEO and Director
Daniel Japiassu is the CEO of YDreams Global. With over 20 years of experience managing technology companies, he has led YDreams to become a publicly listed company in Canada. Since his start as one of the partners, in 2006, the company has achieved substantial revenues, expansion from Brazil to Canada and the USA and has delivered thousands of projects for several Fortune 500 companies, such as Coca-Cola, Cisco, Qualcomm, Intel, Nike and the city of Rio. Mr. Japiassu is passionate about human-centered technologies, Virtual and Augmented Realities and how the physical world is becoming smarter through digital tech.
Karina Israel–COO and Director
Karina Israel has had an international career over the past 20 years. After two years of experience in the Energy Research Center (CEPEL) in Rio de Janeiro, she led the Media Lab production area between 1996 and 1999. During this period she graduated in Social Communication at UFRJ and became one of the pioneers of internet business development in Brazil. She still worked for Ogilvy Interactive and Tesla in São Paulo before setting off to Europe for a Master´s degree in Technology Science and Society at the Salamanca University, in addition to post graduate studies in Business Administration from the New Lisbon University. In 2004 she joined YDreams in Portugal as a precursor to producing real-time location-based games for mobile devices. Israel spearheaded YDreams’ move into the professional advertising sector. She also led the opening of YDreams Brasil in partnership with Daniel Japiassu and achieved a master´s degree at USP for Media, Society and Information. Under their leadership the Brazilian operation soon became independent and has had a leading role in many international projects. She currently leads projects for clients in Brazil such as Bradesco (major Brazilian bank), Audi, Bohemia (popular local beer brand) among others.
Eli Dusenbury – CFO
Eli Dusenbury currently works as a CFO and accounting consultant in Vancouver for both US and Canadian companies as well as assurance services with a public practice firm. Most recently Eli worked as an audit manager at Anton & Chai, LLP a US public practice firm specializing in SEC filers. Eli was born in Sechelt, British Columbia Canada and was a chef for nine years while attending University of Capilano, where he graduated with honors in 2009 with a Bachelor’s Degree in Business. Prior to Anton & Chai, LLP, Eli was a senior accountant at Smythe Ratcliffe LLP. He began articling at Smythe Ratcliffe LLP in 2009 and successfully passed the Uniform Final Evaluation (UFE) in 2011 obtaining his CA designation shortly thereafter.
Eli has 8 years of public accounting experience providing assurance services to both public and private sector clients reporting in Canada and the US over a broad range of industries including but not limited to: technology, research & development, agriculture, engineering, mining & exploration, manufacturing and processing and financing. He is active in student mentoring and development.
With working experiences in both Canada and the US over a wide range of public and private companies Eli has gained in-depth understanding of business operations, control environments and strategic business decision-making, which provide a unique balance between both operational and accounting perspectives to resolve complex technical accounting, reporting and auditing issues.
Daniel Prado–Technology Director
Daniel Prado is one of the first Brazilian YDreamers. He has a long career leading multimedia projects and internet business for clients such as Xerox, Embratur, Petrobras and the Ministry of Education. He started his career working with network infrastructure and website development before he joined Media Lab where he worked with Karina Israel and Daniel Japiassu. He also took part in Agente Web with Japiassu and other partners. After being a consultant in major projects he worked for the Nacional Health Agency being responsible for internet projects between 2003 and 2007. Always working closely with the creative department, his main role is to elaborate innovative and viable solutions in new projects and manage the IT and development teams. Since 1998 he has been a professor at ESPM (Marketing college) in Rio de Janeiro, lecturing on web marketing and digital creativity.
Ana Monte–Creative Director
Ana Monte, a graduate from the Federal University of Rio de Janeiro, began her career in 1996 at the RNP (National Research Network), the pioneer institution responsible for establishing the commercial Internet in Brazil. This experience became the root of her digital design expertise, consistently focused on user experience. In 1998 she moved to Media Lab to work as an art director. There she was responsible for the accounts of some of the biggest Brazilian companies, such as Petrobras, Pepsi and Natura. In 2001 she moved to the House Agency for Globo.com’s internet portal as Art Director for the online campaigns. She had her own design office for five years, where she developed multidisciplinary skills while working on a variety of jobs and clients, ranging from digital to graphic design, brand experience, product design and so on. As head of the YDreams creative department, Monte coaches and directs a multidisciplinary team of designers, always working closely with the technology department.
Marcos Alves–Ventures Director
Marcos Alves started his career as a programmer at Media Lab. He soon joined Globo TV where he had a key role in the strategic planning, development and management of some of the main websites of the network such as Globo na Copa, Globo Esportes and Globo News. In the Globo.com portal he managed research, development and adoption of new technologies between 1999 and 2002. After this period he became professional services manager at e-Dablio, senior manager at the DBA consulting firm, business director at Dextra and head of sales at Thoughtworks Brazil. Alves’ role at YDreams is to lead the sales and new business team.
James Nelson has over 12 years of public markets experience focused in finance, investor relations and corporate development serving as a director and a consultant to several public and private companies and has worked in a variety of industries including: energy, mining, oil & gas, and technology.
Spencer Smyl graduated from the University of British Columbia (UBC) in Political Science and Economics. Since then he has been actively involved in both the private and public sectors, working for the Senate of Canada, business development in the health and wellness industry, and in venture capital. His business networks in government, health and wellness, and venture capital provide a strategic reach in the resource, technology, and professional sport marketplaces. He currently sits on the board of several publicly listed Canadian companies on the TSX.V, where he focuses on improving upon their mechanics that make for successful growth.
Miguel Remédio has a background education in Environmental Engineering and a Master in Mathematical Modelling from the Oregon Graduate Institute of Science and Technology. In 2000 he cofounded YGroup in Portugal and was responsible for finances and the international expansion of the company, creating offices in Spain and Brazil. He has extensive international experience in sales and project development of interactive solutions for brands and institutions. Besides being Director of YDreams Global, he is member of the board of Ynvisible SA and other European technology companies.
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