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The 3D augmented reality ads will be launched as soon as 2020 for ecommerce and online shopping experiences, among others.
NexTech AR Solutions (CSE:NTAR), an augmented reality (AR) company has announced that it will be working with Google (NASDAQ:GOOG) as part of its 3D ads platform. With the launch anticipated for 2020, AR ads will be brought to market for purposes including 3D shopping experiences, 3D assets and ecommerce platforms.
As quoted in the press release:
“We are excited to be working directly with Google on their new 3D ads platform which is the first step in bringing fully immersive AR ads to market expected to launch in 2020. Companies are looking for ways to rapidly transform 2D assets to 3D assets for advertising, eCommerce and training. With our state of the art 3D capture capabilities, NexTech is the first AR company to offer the industry’s first end-to-end solution for advertisers and brands from the creation of 3D assets, online 3D display ads, WebAR 3D product views, 3D shopping experiences, and ultimately leading to the purchasing of goods all in a frictionless and seamless 3D virtual environment. Our 3D-AR solutions work incredibly well with all major platforms and add tremendous value providing rich product experience to online shoppers who are craving more and more when making online purchasing decisions,” said Evan Gappelberg, CEO of NexTech.
Available through Google’s Display and Video 360 formats, “Swirl ads” will enable brands which have existing 3D assets to build them into their ad units. In this instance NexTech will be building the 3D assets to meet Google’s 3D display process which involves; creating the 3D asset, coming up with a creative, publishing in DV360 and then monitoring the campaign metrics.
