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Australia's RedFlow Wants to Take On Tesla
Australia’s RedFlow (ASX:RFX) wants to take on Tesla (NASDAQ:TSLA) in the home energy storage market,
Australia’s RedFlow (ASX:RFX) wants to take on Tesla (NASDAQ:TSLA) in the home energy storage market,
As quoted in the publication:
The news puts yet another player into what used to be regarded as a tight niche. Home storage was strictly a matter for the off-grid user, and it wasn’t until recently that the Brisbane company decided it was worth a shot.
Before that, as recently-appointed chairman Simon Hackett explained to Vulture South, the company had its eyes firmly on a business market – specifically telcos wanting to power remote cell towers.
Hackett is perfectly happy to acknowledge Elon Musk’s contribution to the market: “Tesla set the concept of energy storage alight” he said, at a time where Redflow was at “that interesting nexus between making a pretty cool battery and convincing the world to buy lots of them”.
And while there’s no Redflow “Gigafactory” under construction anywhere, the company had already nominated America’s Flextronics as its manufacturer, so it can scale-up as global demand rises.
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