The Silver Institute reported that according to a survey conducted on its behalf, silver jewelry sales in the United States rose in 2014.
Survey highlights include:
- 67% of jewelry retailers said that their silver jewelry sales increased in 2014, with an average increase of 17%.
- Retailers said that their silver jewelry sales, as a percentage of their overall jewelry sales, were on average 34% of their unit volume and 30% of their dollar volume.
- The best maintained margins during the holiday season were as follows:
- Silver Jewelry: 43%
- Diamond Jewelry: 31%
- Bridal Jewelry: 19%
- Gold Jewelry: 7%
- Platinum Jewelry: <1%
- 89% of retailers say they are optimistic that the current silver boom will continue for the next several years.
- Retailers reported that female self-purchases provided the best selling opportunity and the 20-40 age group bought the most silver jewelry in 2014.
Click here to read the full report from the Silver Institute.