Zinc to Help Save Lives in India

The International Zinc Association, along with the Clinton Health Access Initiative and the Bill & Melinda Gates Foundation, has committed to supporting a program aimed at increasing the amount of zinc and oral rehydration salts consumed by children in Uttar Pradesh, India.

The program’s objectives are to:

1. Generate provider demand: Mobilize networks of rural medical practitioners (RMPs), local kiosks and retail outlets to stock and promote zinc and ORS.
   
2. Generate caregiver demand: Support the design and execution of widespread communication and marketing campaigns and conduct health diplomacy through community leaders.
3. Ensure and expand a solid supply base: Increase production of affordable, high-quality zinc and ORS products and support the commercial introduction of innovative products and packaging.

Click here to read the full International Zinc Association press release.