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The International Zinc Association, along with the Clinton Health Access Initiative and the Bill & Melinda Gates Foundation, has committed to supporting a program aimed at increasing the amount of zinc and oral rehydration salts consumed by children in Uttar Pradesh, India.
The International Zinc Association, along with the Clinton Health Access Initiative and the Bill & Melinda Gates Foundation, has committed to supporting a program aimed at increasing the amount of zinc and oral rehydration salts consumed by children in Uttar Pradesh, India.
The program’s objectives are to:
- Generate provider demand: Mobilize networks of rural medical practitioners (RMPs), local kiosks and retail outlets to stock and promote zinc and ORS.
- Generate caregiver demand: Support the design and execution of widespread communication and marketing campaigns and conduct health diplomacy through community leaders.
- Ensure and expand a solid supply base: Increase production of affordable, high-quality zinc and ORS products and support the commercial introduction of innovative products and packaging.
Click here to read the full International Zinc Association press release.Â