SITO Mobile Launches Real-time In-store Attribution

SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform provider, announced today the launch of Real-time Verified Walk-In, a proprietary technology that will revolutionize how brands measure and optimize mobile advertising campaigns.
As quoted in the press release:

On the strength of its hugely successful in-store attribution product, Verified Walk-In, SITO Mobile is introducing its most powerful solution to date, Real-time Verified Walk-In – allowing clients visibility into their mobile campaign effectiveness in real-time.
This product is enabled by a series of recent upgrades and enhancements to SITO Mobile’s advertising platform. With these improvements, SITO Mobile can now report attribution and performance measurements to clients in real-time to help marketers make informed campaign decisions and appropriate adjustments (“on the fly”) to optimize campaign performance mid-campaign.
Measurement of advertising effectiveness has always been a challenge, and SITO Mobile’s Real-time Verified Walk-In addresses this challenge head-on. Until now, measuring campaign effectiveness typically took as much as a month, as mobile ad-tech firms reconciled campaign performance data, viewability, engagement and foot traffic and then reported results to clients. While these reports provide valuable post-campaign measurements, they are a lagging indicator of campaign effectiveness. SITO Mobile’s newly released Real-time Verified Walk-In solution allows for 1:1 attribution analysis and provides actionable optimization and reporting during the campaign, not after its completion.
The release of this version of Real-time VWI shows continued successful improvements to SITO Mobile’s technology on the heels of the Hipcricket integration and is the first of a series of upgrades planned for SITO Mobile’s platform as the company continues improving the capabilities of its Verified Walk-In attribution solution. Future releases will include more data and reporting enhancements, greater measurement and visibility capabilities and direct hands-on client access to SITO Mobile’s platform via a client “dashboard” allowing them to manage their own mobile campaigns in real-time.

SITO Mobile CEO, Jerry Hug, stated:

Upgrading our VWI product to real-time is a significant step in the evolution of the mobile advertising industry. With Real-time VWI, we are offering unparalleled transparency into campaign effectiveness along with actionable reporting, enabling our clients to make more timely and better informed decisions on campaign optimization. Real-time VWI is a game changer in the industry and a true differentiator for SITO.