TrueMotion Launches Mojo, a Mobile App that Rewards Distraction-free Driving

TrueMotion, a private start up company, has announced the launch of Mojo, a mobile app that rewards distraction-free driving.
As quoted in the press release:

The app automatically tracks your trips and how much time you drive without distraction. The safer you drive, the more points you earn, which can be redeemed to win cash and prizes. The app’s launch coincides with April, which is Distracted Driving Awareness Month, and part of TrueMotion’s overall mission to make the roads safer for all.
How it works
After downloading and installing the app, Mojo runs automatically in the background and tracks each trip you take. Based on your frequency of distraction, which Mojo defines as Swiping and Typing; Handheld Calls; and Handsfree Calls, you get an overall Mojo score. Your score adjusts up or down after each trip based on how much or how little you were distracted by your phone.
Win cash
Each minute driven without distraction counts as a point. When you’ve earned 300 points, you get to spin the prize wheel, where you have a chance to win cash — a $5 Amazon gift card.
Challenge your friends and family
Now you can finally settle the debate about who’s the best driver — invite your friends and you will be able to compete and view each other’s scores on your personalized leaderboard. You can’t fool Mojo, so drive safe and earn bragging rights for the day, the week or the year!

Click here to read the full press release.
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