Nokia 7.1 Smartphone Incorporates Pixelworks Display Processing Technology

- October 5th, 2018

Pixelworks (NASDAQ:PXLW) announced that the new Nokia 7.1 smartphone has incorporated Pixelworks’ latest Iris PX8418 mobile processing chip for a high quality video performance. Pixelworks, a company engaged in power-efficient visual processing solutions said that its technology enables up-conversion of SDR to HDR video capability. As quoted in the press release: The Nokia 7.1 features … Continued

Pixelworks (NASDAQ:PXLW) announced that the new Nokia 7.1 smartphone has incorporated Pixelworks’ latest Iris PX8418 mobile processing chip for a high quality video performance.

Pixelworks, a company engaged in power-efficient visual processing solutions said that its technology enables up-conversion of SDR to HDR video capability.

As quoted in the press release:

The Nokia 7.1 features a stunning visual display, sharp contrast and enhanced colors to provide picture and video enthusiasts with the ultimate viewing experience.

As the first mobile device to combine Pixelworks 4th generation Iris processing chip and the Qualcomm 636 applications processor, the Nokia 7.1 creates a smartphone that has spectacular visual display performance. In addition to full HDR capability that enables a truly differentiated cinematic viewing experience when streaming online video, Pixelworks’ new SDR2HDR™ technology provides real-time up-conversion of SDR content to HDR quality video.

The Nokia 7.1 joins an exclusive and limited list of devices to obtain HDR certification from one of the leading providers of HDR content globally, Amazon. HMD Global’s Chief Product Officer, Juho Sarvikas said:

“The Nokia 7.1 is not only an opportunity for us to showcase our continued passion for design and craftsmanship, this is a real statement that cements our beliefs and intent as product makers – to create premium experiences by collaborating with best in class partners to deliver standout smartphones at great value.

“The latest arrival to our smartphone family provides exactly that, premium accessible technology. It is the only mid-range smartphone to offer full HDR capabilities and it also takes advantage of Pixelworks’ market leading picture and display technology. The Nokia 7.1 has been designed to capture a new generation of fans who love to consume content, create and share their experiences.”

The Nokia 7.1 features a stunning edge-to-edge 5.84inch 2280×1080 (FHD+) PureDisplay screen technology, a dual ZEISS Optics 12MP/5MP rear camera and a 8MP front camera. In addition to being HDR certified by Amazon, the inclusion of Pixelworks 4th generation Iris processor enables a series of differentiating capabilities on the Nokia 7.1, including:

The world’s highest quality mobile HDR solution
1 million:1 dynamic contrast ratio
16-bit internal HDR processing pipeline
Sharp and vivid pictures and images
Real-time conversion of SDR video to HDR quality for a superior viewing experience
Anthony Gioeli, Executive Vice President and General Manager, Video Devices at Pixelworks, added, “Innovations on Nokia smartphones continue to raise the performance bar in the highly competitive mobile market. The price-performance advantages of the Nokia 7.1 are particularly compelling as compared to other phones on the market, and consumers will be thrilled with how this smartphone brings both videos and images to life using Pixelworks’ advanced display processing technology.”

Click here for the full text release.

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