Snipp Receives a One Year US$ 215,000 Extension Order From a Leading CPG QSR Company

Snipp Interactive (TSXV:SPN), a global provider of digital marketing promotions, rebates and loyalty solutions announced that it has secured a US$215,000 loyalty program renewable agreement with a leading CPG restaurant company.

Snipp said that the company has a global footprint and had initially signed up in 2016 for a trail based loyalty program.

As quoted in the press release:

The Customer had signed Snipp in 2016 for a trial loyalty program and based on the success of the program, had previously extended the program on the Snipp platform into 2017. This most recent extension (into the third year of the contract) will represent committed billings of at least $215,000, a minimum of 270% growth from the first year of the program.

The program leverages SnippCheck, Snipp’s receipt processing platform and Snipp’s loyalty capabilities to validate purchases and reward consumers. Consumers who spend a qualifying dollar amount on the company’s products can submit their purchase receipt to receive the brand’s loyalty currency redeemable seamlessly in the Customer’s stores. Additional features under this renewal agreement include incorporating 100s of additional products into the program and leveraging Snipp’s advanced reporting capabilities to better understand consumer and retailer behavior and to help the Customer craft more informed marketing strategies. The Customer will also continue to utilize Snipp’s pop-up promotions capabilities through the loyalty platform to drive sales and improve relationships with key retailers, as well as to incentivize purchase for specific products throughout the year.

“We are always pleased to expand our relationship with an existing customer, but particularly with a customer of this caliber and reputation. We are proud to have secured this renewal based on the continued success of the existing program and the relationship we have with the client; a strong testament to the efficacy of the Snipp marketing and technology solutions,” said Atul Sabharwal, Chief Executive Officer at Snipp. “We look forward to building on our expertise and creating even more sophisticated solutions to help drive footfalls, thereby increasing sales and household penetration year over year across this client’s product portfolio, not only in the US market but potentially globally as well.”

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