2013 US Silver Jewelry Sales “Robust”

Silver Jewelry Buying Trends, a survey put out by National Jeweler on behalf of the Silver Institute’s Silver Promotion Service, indicates that in 2013, jewelry sales in the United States were “robust.” In fact, 73 percent of jewelers said that their sales increased.

Other survey highlights include:

• Retailers said their silver jewelry sales, as a percentage of their overall jewelry sales, were on average 33% of their unit volume and 29% of their dollar volume.
• The average increase in 2013 for silver jewelry sales was 17%.
• 66% of the jewelry retailers said their 2013 holiday season sales of silver jewelry increased over the 2012 holiday season.
• 92% of retailers say they are optimistic that the current silver boom will continue for the next several years.The survey was fielded in February for the Silver Institute’s Silver Promotion Service (SPS).

Click here to read the full report from the Silver Institute.