Jewelers Turning to Platinum in Place of Gold

Bloomberg reported platinum jewelry sales are rising as gold bullion prices have reached too high for consumers.

As quoted in the market news:

Gold surpassed platinum as the most expensive metal used in jewelry in August for the first time since December 2008. Gold demand from jewelry makers dropped 3 percent last year, according to the World Gold Council. Platinum use climbed 1.8 percent, according to an estimate by Johnson Matthey Plc (JMAT), a global marketer and distributor of the precious metal.

Click here to read the full Bloomberg report.