5 Highlights from the World Gold Council’s 2018 Demand Trends Report

Precious Metals
Gold Investing

The World Gold Council has released its Demand Trends 2018 report, revealing that demand grew by 4 percent over the course of the year.

The World Gold Council’s (WGC) Gold Demand Trends report for full year 2018 has been released, and it shows annual global gold demand climbed 4 percent, with total demand coming in at 4,345.1 tonnes (t), up from 4,159.5t in 2017.

This increase in demand was heavily supported by the highest central bank buying in 50 years and accelerated investment in bars and coins during the second half of the year.

However, while exchange-traded fund (ETF) inflows were up by 112.4t in Q4, annual inflows into these products were actually 67 percent lower than the previous year.

1. Central banks demand for gold surged to a multi-decade high

Central bank net purchases reached 651.5t in 2018 — 74 percent higher than 2017. WGC noted that this increase was the highest level of annual net purchases since the suspension of dollar convertibility into gold in 1971.

“Heightened geopolitical and economic uncertainty throughout the year increasingly drove central banks to diversify their reserves and re-focus their attention on the principal objective of investing in safe and liquid assets,” the WGC stated.

Russia, which is “de-dollarising” its reserves, purchased 274.3t last year, which was funded by the almost total sale of its US Treasuries portfolio. As the report states, this is the highest level of annual net purchases on record and the fourth consecutive year of over 200t purchases. Russia’s gold reserves have increased for 13 consecutive years, increasing 1,726.2t over the period to total 2,113 at the end of the 2018.

While the Central Bank of Turkey increased gold reserves by 51.5 t in 2018, the number of tonnes is 40 percent lower than the 85.9t it bought in 2017.

Kazakhstan’s gold reserves increase 50.6t to 350.4t last year, which marked the eighth consecutive annual increase.

China notably jumped back into adding gold reserves after not doing for two years. The People’s Bank of China increased its holdings to 59.56 million ounces.

Elsewhere, India increased its reserves to 40.5t, Hungry upped its reserves to 31.5t, Poland’s reserves reached 25.7t and Magnolia had purchased 22t last year.

2. Jewelry demand steady but Q4 was soft

Annual jewellery demand was flat at 2,200t, following a 3 percent year-on-year drop in Q4. However, the Asian country remained the largest catalyst of growth in 2018.

As for Turkey and the Middle Eastern markets, the WGC noted, “[e]conomic hardship, relatively weak currencies and the after effects of tax-changes affected Turkey and Middle Eastern markets to varying degrees.”

Annual Indian gold jewelry demand dipped marginally to 598t, with fourth quarter demand declined year-on-year, with 180.1t.

Jewelry consumption in China rose 3 percent in 2018, despite a weak Q4.

The WGC added that the ‘Golden week’ holiday in October did not provide the usual boost to demand that it has done in the past.

Turkish jewelry tumbled during the fourth quarter as it sank 21 percent to just 9.1t due to rising unemployment and double digit inflation rates which almost decimated disposable incomes.

The Middle East also experience a dip in demand, with Iran showing the largest decline with a 32 percent year-on-year drop and a 35 percent annual fall. The WGC noted, “[f]or 2018, the market hit a new record low of 29.5t as continued sanctions ravaged demand.”

Finally, US demand hit a nine-year high when it grew 4 percent to 128.4 tonnes for the year. European demand was down 1 percent, coming in at 73.4t.

3. ETF inflows and similar products down 67 percent

Inflows into global gold-backed ETFs and similar products totalled 69t last year, which is equivalent to US$3.4-billion of inflows. Inflows were 67 percent lower than the 206.4t in 2017.

“Sizable annual flows into European-listed funds (+96.8t) drove growth in the sector. And while North American funds experienced heavy outflows for part of the year, strong global Q4 inflows propelled total AUM to 2,440t by year-end, up 3 percent year-on-year from 2,371t,” stated the WGC.

The report also noted that global inflows of 112.4t during the fourth quarter reversed the 104t of outflows from Q3. Growth during Q4 was split almost equally between US-listed and European-listed funds, with inflows of 57.1t and 59.1t respectively.

While Europe was the only region to see net tonnage growth in 2018, up 10 percent year-on-year, North America fund inflows came in at 57.1t, shedding 13.4t over the course of 2018.

4. Bar and coin investment rose 4 percent

Global bar and coin demand reached 1090t, rising 4 percent year-on-year.

A pick-up in retail investment demand in the second half of the year, boosted by the fall in the gold price across most currencies in Q3 and heightened equity market volatility in Q4, made up for the relatively quiet H1,” the WGC stated.

Bar sales were steady at 781.6t, while coin demand experienced an annual demand surge of 26 percent to 236t, the second highest level on record.

China’s annual bar and coin demand remained steady at 304.2t, with retail investor fears over a weakening currency and stock market volatility supporting demand for another year.

For its part, India, the second largest bar and coin market in the world, saw annual demand fall 4 percent to 106.2t.

“The gold market received its usual seasonal boost during Diwali, leaving fourth quarter demand at 56.4t,” the WGC revealed.

Elsewhere, South East Asia posted an increase in annual demand with Indonesia climbing over 10 percent, Thailand over 7 percent and Vietnam over 9 percent. In total, these countries accounted for 131.3t, equal to 82 percent of the South East Asian bar and coin market for last year.

Middle East demand doubled in 2018, climbing from 43.2t in 2017 to 87.1t in 2018, Turkey fell 28 percent year-on-year, Europe was down 11 percent and US demand came in at 28.1t, its lowest level since 2007.

5. Gold use in technology grew marginally

Full-year gold demand in the technology space reached 334.6t in 2018, the highest since 2014.

Despite the growth, gold used in technology fell to 84.1t in Q4.

In terms of electronics, demand was up 1 percent to 268.3t for the year. However, it was a down season for LED, with the WGC noting, “Q4 2018 was particularly weak: the volume of gold used in these applications was 8-10 percent lower year-on-year.”

Most of the drop in technology demand can be attributed to the ongoing trade disputes between US and China.

On the positive side of demand, Printed Circuit Board sector, rose 1-4 percent from 2017 thanks to strong demand in the automotive sector.


Finally, on the other side of the market, annual gold supply grew marginally to 4,490.2t, with mine production inching up to record 3,364.9t.

Don’t forget to follow us @INN_Resource for real-time news updates!

Securities Disclosure: I, Nicole Rashotte, hold no direct investment interest in any company mentioned in this article.

The Conversation (0)