Cadbury Cans Its Roses, Tin In Epicentre

Cadbury has abandoned its tin cans for cardboard boxes, in an attempt to go green this Christmas. Could this prove to be the death knell for the tin industry?

The change is the biggest since the tins were introduced in 1938. Replacing them with cardboard achieves 45 per cent weight reduction per pack, as also helps the firm cut down on cost. Incidentally, the savings is not being passed on to the consumer.

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