A US-marijuana chocolate brand will host events in Toronto, Ontario, in anticipation for the opening of the edible market across Canada.
Bhang Corporation will host two “educational sessions” on Friday (February 15) and Saturday (February 16). to offer consumers a closer look at the the Bhang product line and to familiarize themselves with the best approach to edible product consumption.
“We are excited to bring future Canadian consumers the opportunity to learn more about the benefits and safe usage of our edible products,” Scott Van Rixel, CEO of Bhang, said on Wednesday (February 13).
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This move is being done by Bhang as a way to more properly introduce its lauded line of edibles to Canadian consumers as the brand holds partnerships that will kick in this year to sell its items in Canada.
Bhang has a joint venture in place with Indiva (TSXV:NDVA,OTCQX:NDVAF) for the manufacturing and distribution of its products once edibles become legal in the Canadian cannabis market.
The Canadian firm is eyeing an entry to the Ontario retail market following the fallout from a provincial lottery that awarded 25 winners with a license for a store location.
In January, Indiva made an investment into RetailGo in the pursuit for its retail presence to contribute leases for 10 proposed retail locations in Ontario.
The edible products from Bhang, most notably its line of chocolates, have gained awareness in the fractured US marijuana market with Bhang even been recognized with multiple awards for its products.
The much anticipated entry of edibles and infused products into the Canadian cannabis market is set to arrive no later than October 17, a year after the adult-use legalization of cannabis in the country.
Despite the excitement for the edible market, in a recent interview with Bloomberg Bill Blair, Minister of the Cannabis Act, said the official start for edible sales is not guaranteed to be the same as the passing of policy on its legalization.
Bhang is currently pursuing a listing in Canada through the CSE, signifying a maturation in the public market from pure grower plays to now even brands listing.
In addition to its future entry in Canada, Bhang offers cannabis and hemp products in the US market, through partnerships. The company’s products are currently available in California, Illinois and New Mexico.
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Securities Disclosure: I, Bryan Mc Govern, hold no direct investment interest in any company mentioned in this article.