Phivida Hires Former Apple Designer Brian Schmitt to Lead Visual Identity for new Oki Brand

Phivida Holdings Inc. (“Phivida” or the “Company”)(CSE:VIDA, OTCQX:PHVAF) is pleased to announce the appointment of Mr. Brian Schmitt as its new Creative Director responsible for new product packaging design and brand visual identity. In his career, Mr. Schmitt worked to bring innovation and art to globally respected brands such as Nike, Apple and Google.

He launched his independent LA-based design studio in 2015 and engages with global design leaders to create culturally relevant work that captures imagination. Currently the studio works strategically across various forms of media on product and brand creation and finding the right injections of art and technology with a network of creatives.

“Brian is someone who will truly bring our new ‘Oki’ (pronounced “Ohh-kaaiii”) brand to life across all mediums from labels to packaging to the design of in-store displays,” said Phivida Chief Marketing Officer, Michael Cornwell. “Already he has implemented our brand strategy to guide new packaging design and visual identity for our new line of Hemp Extract – infused beverages and hemp derived oils and tinctures. As it is visual in its nature, Brian’s work is something you have to see to truly appreciate.” Samples of Mr. Schmitt’s work can be viewed from this link: https://www.ba-reps.com/experience/strategy/brian-schmitt

Mr. Schmitt said, “I am thrilled to be introducing a new brand and a disruptive, bleeding edge new product in a rapidly emerging global marketplace and working with the exceptional team that helped make Red Bull an iconic beverage brand. The new Oki brand will encompass core messaging and imagery around a healthy, balanced, joyful lifestyle. It will captivate an active health conscious audience that demands simplicity and transparency in the product they consume.”

Phivida Holdings Inc.
Phivida infuses CBD derived from Hemp into functional foods, beverages and clinical health products. Phivida uses encapsulated cannabinoid oils and extracts into water soluble form, enhancing bioavailability, and timed released within the body. Phivida’s CBD is infused into beverages and supplements containing a proprietary blend of phytonutraceuticals studied to target a range of health conditions, from chronic pain, treatment of stress and anxiety to reducing inflammation in the body. The World Anti-Doping Association’s recently lifted a ban of CBD from hemp oil and the World Health Organization’s recent statement supports clinical benefits of CBD for athletes and active families. Celebrating; Health and Wellness, In Harmony™, Phivida’s vision is to lead the market as the benchmark quality standard in premium CBD infused foods, beverages and clinical products, with a dedication to research, education and investing back into the communities which we so proudly serve. Phivida [“fiii-vee-daa”] is a publicly traded company listed on the Canadian Securities Exchange under the ticker symbol “VIDA”. For more information on Phivida visit www.phivida.com (see “Investors” in the footer) or join our social media network @Phivida. For investor information please email us at ir@phivida.com.

For further information: Investor Relations: Toll free: +1 (844) 744-6646 (ext. #2), Email: IR@phivida.com, Website: www.phivida.com