Naturally Splendid CEO: Our Focus on Plant-based Nutrition is Our Competitive Advantage

Naturally Splendid (TSXV:NSP,OTCQB:NSPDF,FWB:50N) CEO Craig J. Goodwin says the global shift towards plant-based foods makes his company and investors well-positioned for long term success.

For over a decade, Naturally Splendid has been involved in the development of plant-based products with a particular focus on the hemp plant. “The journey that we started a decade ago, was, in fact, the right path. We see all the right trends and all the right market indicators to keep on this path,” said Goodwin.

As part of this strategy, Naturally Splendid recently partnered with one of Australia’s most popular plant-based manufacturers, BettaLife Global Food Solutions, to arrange for sale and distribution of the company’s plant-based products in North America. Naturally Splendid intends to market the BettaLife product line under its NATERA™ brand.

According to Goodwin, Naturally Splendid’s aim is to leverage BettaLife’s manufacturing experience and processes in order to establish similar facilities in its target market. “North America is the world’s largest plant-based protein market in the world. Our friends in Australia are strategic partners and very experienced operators. We have the advantage of being able to duplicate what has been successful for them in their manufacturing facility so that we can be miles ahead by leveraging a well-established blueprint,” said Goodwin. “Afterwards, our speed to market and the variety that we will be able to produce out of our own facility will give us a competitive advantage.”

The growing trend towards plant-based foods has largely focused on replacing beef, specifically the beef found in burger patties. According to Goodwin, Naturally Splendid intends to continue to develop a variety of offerings that are designed to cater to consumers of all dietary preferences, including those that simply wish to make healthier diet choices.

For a comprehensive update from Naturally Splendid CEO Craig Goodwin, watch the video above.


This interview is sponsored by Naturally Splendid Enterprises (TSXV:NSP,OTCQB:NSPDF,FWB:50N). This interview provides information that was sourced by the Investing News Network (INN) and approved by Naturally Splendid Enterprises in order to help investors learn more about the company. Naturally Splendid Enterprises is a client of INN. The company’s campaign fees pay for INN to create and update this interview.

INN does not provide investment advice and the information on this profile should not be considered a recommendation to buy or sell any security. INN does not endorse or recommend the business, products, services or securities of any company profiled.

The information contained here is for information purposes only and is not to be construed as an offer or solicitation for the sale or purchase of securities. Readers should conduct their own research for all information publicly available concerning the company. Prior to making any investment decision, it is recommended that readers consult directly with Naturally Splendid Enterprises and seek advice from a qualified investment advisor.

This interview may contain forward-looking statements including but not limited to comments regarding the timing and content of upcoming work programs, receipt of property titles, etc. Forward-looking statements address future events and conditions and therefore involve inherent risks and uncertainties. Actual results may differ materially from those currently anticipated in such statements. The issuer relies upon litigation protection for forward-looking statements. Investing in companies comes with uncertainties as market values can fluctuate.

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