Creating the Next Big Global Cannabis Brand
This Ignite International Brands, Ltd. profile is part of a paid investor education campaign.*
Ignite International Brands, Ltd. (CSE:BILZ) is a vertically integrated company operating in the cannabis industry. As Founder and Chairman, Dan Bilzerian takes an active role and is deeply involved in the development of global strategic initiatives intended to establish IGNITE as a global leader in the cannabis space.
With the backing of 43 million social media followers, Dan’s influence provides IGNITE with a unique edge in an increasingly saturated and heavily regulated competitive landscape.
IGNITE: the world’s first premium cannabis brand
Dan Bilzerian is the Chairman of Ignite International Brands, Ltd. In 2017, Dan founded Ignite Cannabis Co., a catalyst of change in the cannabis industry and the first premium global cannabis brand. Dan is deeply involved in the selection and sourcing of every IGNITE product. He disrupts the market by illuminating the real faces and culture of the cannabis industry.
IGNITE was founded as a premium brand for discerning people who are most concerned with substance over promise. The company is committed to delivering the world’s best cannabis products, period.
By selectively partnering with the most experienced cultivators, manufacturers and processors, IGNITE delivers products as potent as they are consistent, leading the industry with clean and reliable products. Plain and simple, if it’s not exceptional, you won’t see the IGNITE name on it.
Ignite International Brands Company Highlights
- The global cannabis market is expected to reach $146.4 billion by 2025.
- Canadian cannabis market expected to generate over $7 billion in sales in 2019.
- The European market is to expected to reach 115.7 billion euros by 2028.
- Access to over 43 million followers through Ignite International Brands Founder Dan Bilzerian’s social media accounts.
- Ignite Instagram platform has 1.6M followers.
- Offering white label services to licensed producer partners under the Ignite brand.
- E-commerce platform to serve the needs of consumers across the globe
The Global Cannabis Market
The global cannabis market is expected to reach $146.4 billion by 2025. In Canada, analysts expect the market to generate over $7 billion in sales in 2019. However, the European cannabis market opens provides numerous opportunities for investors and cannabis companies. Europe is home to over 742 million people, which is more than Canada and the US combined and has a total annual healthcare expenditure of 2.3 trillion euros. In essence, analysts expect the market to reach 115.7 billion euros by 2028.
These markets are growing due to the increasing number of countries legalizing medical and recreational cannabis and the research being conducted into CBD. Additionally, the recreational market in Canada is expected to open up as Health Canada works towards legalizing edibles on or before October 17, 2019, opening a new avenue for companies to explore. With the interest in distinguishing themselves from competition, it is essential for companies to establish a well-marketed brand that consumers identify with and to provide new and innovative products.
Ignite International Brands’ Business Strategy
Dan has assembled a team of experienced, industry-leading professionals focused on leveraging strategic partnerships and building the IGNITE brand in Canada and rest of the world. This team is dedicated to establishing IGNITE as an industry leader in the fast-growing global cannabis marketplace.
IGNITE’s US management team is responsible for spearheading the expansion of the IGNITE brand. This team is focused on continuing to develop consumer brand awareness and ensuring Ignite products are expertly represented in select retailers and directly to consumers across the country. IGNITE’s US marketing team serves as the primary resource for brand strategy across all global operations.
With the CBD and cannabis markets still in their infancy, IGNITE has a unique opportunity to leverage its brand to consumers around the world.
PROCESS • INNOVATION • QUALITY
Ignite flower is at the heart of each and every Ignite product. At the core of everything we make is an unwavering dedication to deliver premium cannabis and CBD products worldwide. From the way in which it’s curated and grown, to the way it’s enjoyed, Ignite flower represents cannabis at its finest. We select the best input material from state-of-the-art grow facilities and pair it with pharmaceutical grade extraction labs to bring superior cannabis and CBD based products to life.
Facebook and Google, who together represent nearly 60 percent of all US digital ad spend, are currently not accepting cannabis advertising dollars.
Other cannabis companies need to build an audience and drive product demand from scratch, without the advantages provided by large digital marketing platforms.
IGNITE™ is uniquely positioned to market its products and brand organically through Dan Bilzerian’s already established social media presence of over 43 million followers through creative content marketing.
Through their licensing agreement, Ignite International Brands has a fully-developed line of cannabis and CBD products to sell in Canada and other legal markets. Each product will feature bold, premium packaging that meets regulations in each jurisdiction. The product line hosts a variety of THC and CBD potencies and will include premium-quality flower, pre-rolls, sauce and vape cartridges.
Ignite International Brands’ Management Team
Dan Bilzerian — Founder, CEO and Chairman
An internationally recognized and respected social media celebrity, Mr. Bilzerian has amassed a following of over 40 million followers across five of the most prominent social media platforms.
After serving four years and being honorably discharged from the Navy, Mr. Bilzerian attended the University of Florida where he majored in Business and Criminology. Soon after college, Mr. Bilzerian became one of the world’s most successful professional poker players, earning upwards of $50 million per year. Mr. Bilzerian has also successfully launched and maintained several businesses in the e-commerce space as well as developed a soon-to-be-launched, online multi-media channel consisting of premium video content promoting current and future personal and professional ventures.
Having successfully dug his heels into the entertainment industry the past several years, Mr. Bilzerian is currently in talks to produce a reality series based on the development of his domestic and international business interests.
Often profiled in the tabloids and mainstream media publications, Mr. Bilzerian has stated that Ignite is his most anticipated business venture yet.
Curtis Heffernan – Acting President, Global Head of Sales and Marketing
As a highly experienced consumer goods executive with a career spanning nearly 30 years, Mr. Heffernan joins Ignite with a deep understanding of brand marketing, trade marketing, global sales, business development, and high-level management experience. Specifically having worked for blue chip, publicly held CPG companies like Procter & Gamble and Cadbury Schweppes, Mr. Heffernan is comprehensively experienced in building brand shares in the various classes of trade and routes to market.
In his previous position prior to joining Ignite, Mr. Heffernan was the VP of Business Development at California Natural Products where he oversaw all sales operations and activities. Before this, he served as the VP of Sales and Marketing for Tri Marine Group and as the VP of Sales and Marketing for the Borges Mediterranean Group. In these positions, he achieved significant brand share growth and private label contracts with Costco, Walmart, Sam’s Club, and major grocery store operators. He has sold products broadly across food center store/perimeter perishable categories, as well as household goods, HBC, and paper products. Additionally, he has traveled extensively across Asia and Europe securing food commodity contracts, production capacity, and distribution agreements throughout his career.
Mr. Heffernan has established a strong reputation of driving topline results and delivering year over year bottom line growth. With a proven track record in brand experience and sales operations, Mr. Heffernan will lead Ignite’s revenue generation and sales organizations to deliver our global expansion targets.
Mr Heffernan is also currently serving as acting President as of November 4
Eddie Mattei — CFO
Eddie Mattei is a CPA and CA (since 1998). He has served in various executive finance and corporate taxation roles across several industries including vertically-integrated manufacturing and entertainment media entities. Mattei’s focus throughout his career has been on driving cross-functional efficiencies with an entrepreneurial mindset applied to all deliverables.
Mattei’s most recent appointment was as CFO of the Mircom Group of Companies; a privately held, vertically-integrated Canadian entity operating in the highly-regulated, global fire and life safety marketplace. He has also served as the Vice President of Taxation at Royal Group Technologies Ltd., a $2 billion international company. He is a graduate of the University of Toronto and holds a Masters in Business Administration from Wilfrid Laurier University.
Sam Sarullo—Chief Digital Officer
Mr. Sarullo previously served as Head of E-Commerce at PacSun and ULTA Beauty, where he was responsible for growing e-commerce sales, optimizing digital marketing acquisition, and creating a best-in-class website customer experience.
Linda Menzel – General Counsel
As Ignite’s General Counsel, Linda Menzel brings significant experience working within lifestyle branded environments. Most recently, Linda was General Counsel at Loot Crate, Inc. where she was a key member of the senior leadership team as well as corporate secretary. Previously, Linda was Associate General Counsel at Playboy Enterprises, Inc. where she supported the international licensing and intellectual property matters for this globally recognizable lifestyle brand.
Gene Bernaudo —Global Head of Cannabis
Gene Bernaudo brings a wealth of retail and operational experience to the role of Global Head of Cannabis. Gene was previously Vice President of Operations at Ignite where he was instrumental in Ignite’s recent launch of CBD products in the UK as well as the establishment of the Company’s European Union e-commerce platform. In addition, Gene supported the Canadian marketing team in the development of its cannabis strategy and Ignite’s recent partnership with WeedMD in the cannabis market. Further, Gene brings a track record of successful experience across a range of retail and business development scenarios.
John Schaefer — Senior VP of Operations
Mr. Schaefer brings a wealth of experience, previously serving as the Vice President of Operations at MedMen. With Medmen, Mr. Schaefer was responsible for cultivation, extraction and manufacturing across North America ensuring successful creation and execution of operations strategies. In addition, Mr. Schaefer was with Bayer/Monsanto as Vice President – North America Supply Chain Manufacturing, where he was responsible for providing leadership teams the tools to modernize supply chains and implement innovative methods for operations.
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