Ahead of Giving Tuesday and World AIDS Day, the global pandemic fighting organization co-founded by Bono and Bobby Shriver is marking its 15th anniversary year by partnering with collaborators and industry leaders in gaming, financial services and retail to call a CODE on COVID-19, a first of its kind campaign to raise money to support urgent and equitable access to COVID relief in response to the devastating impact ...

- Ahead of Giving Tuesday and World AIDS Day, (RED) the global pandemic fighting organization co-founded by Bono and Bobby Shriver is marking its 15th anniversary year by partnering with collaborators and industry leaders in gaming, financial services and retail to call a CODE (RED) on COVID-19, a first of its kind campaign to raise money to support urgent and equitable access to COVID relief in response to the devastating impact of the pandemic in the world's poorest countries. All money raised will be distributed to the Global Fund's COVID Response Mechanism and the Gavi COVAX Advance Market Commitment (AMC). Doubling the impact, the Bill & Melinda Gates Foundation will generously match every dollar donated to the Global Fund, up to $2 million USD .

"As life slowly begins to return to normal in the US, COVID continues to wreak havoc on the world's poorest countries. Right now, less than 5 percent of people in low-income countries have received a single vaccine dose," said Jennifer Lotito , President and COO of (RED). "This holiday season, we're bringing the biggest brands in gaming, shopping and financial services together to fight this pandemic and help save lives."

THE (RED) CREATOR CUP BRINGS TOGETHER CREATORS TO FIGHT COVID
On December 1st , World AIDS Day, some of the world's most exciting content creators including Nihachu , GeeNelly , Loony , WillNE & Miaxmon , Dev1ce and many others will join forces for The (RED) Creator Cup, a global response rallying the gaming community on Twitch and YouTube to fight COVID. The tournament is a collaboration between (RED), Dexerto and Unsigned, and is generously supported by Merck (known as MSD outside the U.S. and Canada ). Content creators will team up to play a special (RED) Minecraft world, and give fans and followers opportunities to donate via Tiltify.

The (RED) Creator Cup will mobilize fans around the world to take action in the fight against COVID by featuring custom fundraising overlays that add unique viewer experiences, surprise donation incentives, and more, transforming gaming into a force to provide life-saving equitable access to COVID relief where it is needed most. Gaming fans will also be able to access (RED)'s Tiltify fundraising tools to host their own fundraising streams, whenever they like, wherever they are.

Watch and stay up to date on the latest streams from the (RED) Creator Cup here and here .

(RED)EEM & PACK PURPOSE INTO REWARDS POINTS THIS HOLIDAY
This holiday season, eligible credit card customers can (RED)EEM rewards points towards a donation to help fight COVID and save lives. (RED) has brought together leaders in the financial services sector to call a CODE (RED) on the COVID pandemic, raising money to support urgent and equitable access to COVID relief in response to the ongoing and devastating impact of the virus in the world's poorest countries.

American Express Membership Rewards® points and Citi ThankYou® points can be used towards a donation to provide lifesaving COVID-19 support to those most in need. These rewards are donated with PayPal's Pay with Rewards feature to support the Fund for the Global Fund. Reward balances are automatically converted to an equivalent dollar donation amount to support the essential COVID-19 recovery effort.

GIVE: JOIN BANK OF AMERICA & (RED) IN THE FIGHT AGAINST PANDEMICS
Bank of America will support CODE (RED) with a $3 Million (USD) commitment to the Global Fund, as part of their broader $35 Million pledge through 2025, and continue driving broad support of the Global Fund with messaging across its platforms, including their vast ATM and Financial Center network.

For every dollar donated to (RED) through December 31st , Bank of America will triple your contribution. Visit red.org/donate-bankofamerica to donate.

SHOP (RED) AND SAVE LIVES WITH STYLISH, USEFUL HOLIDAY GIFTS THAT GIVE BACK ON AMAZON
For the fifth consecutive year, (RED) and Amazon are teaming up to provide customers a single destination to shop one-of-a-kind gifts that give back at amazon.com/RED . With additional promotional support enabled by Merck (known as MSD outside the U.S. and Canada ), every purchase on amazon.com/RED supports the fight against global health emergencies like AIDS and COVID, and funds life-saving programs in communities most in need. New and noteworthy products for this year include:

  • LARQ Bottle (PRODUCT) RED
  • (ANOVA) RED Precision® Cookers collection
  • (PRODUCT) RED Theragun PRO and mini
  • (TRUFF) RED Hotter Sauce
  • (VAHDAM) RED collection of teas and tea accessories
  • (THE HONEY POT CO.) RED feminine care collection

ABOUT (RED)
(RED), named for the color of emergency, was founded by Bono and Bobby Shriver in 2006 to turn companies into a cavalry to fight the AIDS pandemic. Today, that cavalry is also fighting the urgent threat of COVID and its devastating impact on the world's most vulnerable communities, answering the need for a truly global response.

(RED) partners with the most iconic brands and people to create (RED) products and experiences — all of which raise money for the Global Fund, one of the world's largest funders of global health. (RED) partners include Amazon, Anova Culinary, Apple, Balmain, Bank of America, Beats by Dr. Dre, Buffalo Games, Claro, eos, Girl Skateboards, The Honey Pot Co., Louis Vuitton , Mavin Records , Montblanc, Primark, Salesforce, Starbucks, Stellantis, Telcel, Therabody, TRUFF, U-Mask, Vahdam India and Vespa. (RED) supporters include Merck and Roche.

To date, (RED) has generated nearly $700 million for the Global Fund, helping more than 220 million people. The money raised by (RED)'s partners and campaigns goes directly to strengthen health systems and support life-saving programs in the communities where pandemics hit hardest.

CONTACT: Sean Simons , sean.simons@red.org

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/code-red-empowers-people-to-shop-give-and-game-to-fight-covid-19-this-holiday-season-301428202.html

SOURCE (RED)

News Provided by PR Newswire via QuoteMedia

Virtual Basketball, Arcade Games Play from Beer Cans

Beverage App, Swigr, has released augmented reality games that play on beer cans.

Swigr Basketball, which launches this week, is a game where players shoot virtual basketballs, into a beer-can-become-basketball-hoop.

Keep reading... Show less

Polymega HD Modular Game Console Releases, Reveals N64 Support with EM05 Ultra Element Module Set

With mass shipments having started in September and thousands of customers having now received their consoles, Playmaji, Inc. today announced the development of a new, 5th module in their lineup of compatible Element Module Sets for Polymega™ the world's first HD modular game console. Anticipated to release in 2022, EM05 Ultra Element Module Set owners will be able to play original N64 game cartridges on their Polymega systems region free, using either OEM controllers or the included Polymega Ultra Retro Controller a new collaboration between Playmaji and Retro-Bit Gaming based on their popular Wireless Tribute64 pad. The EM05 Ultra Element Module Set also includes 4 controller ports on the front of the module, perfect for multiplayer-centric games.

Keep reading... Show less

HPIL Holding Announces the Launch of Mobile App Game "GET SANTA"

World Gaming Group a division of HPIL Holding (OTC: HPIL) (the "Company") is pleased to announce that it will launch its long awaited mobile game "GET SANTA" officially on December 1st, 2021 . Also, the ZIPPA project is coming along very well and expect to be presenting a Beta run early January as we have taken on further challenges with ZIPPA to truly put it above any other competitors out there We are very proud of out team that are breaking barriers as all will see.

Get Santa clips: https://vimeo.com/649143463 https://vimeo.com/649324100

Keep reading... Show less

Metaverse Project DigiNation Completed 2.4 Million Fund Raising and Launching a Squid Game-like Contest Starring CryptoPunks

Metaverse gaming project DigiNation has successfully raised a total of $2.4M from venture capital firms and strategic players in the industry. The investors include: Longhash Ventures, OKEx Blockdream Ventures, Huobi Ventures, RareStone Capital, Spark Digital Capital, Yuanyuzhou Ventures and 21DAO Ventures.

Starting on the Ethereum blockchain, DigiNation is an all-encompassing ecosystem that comprises an extensive virtual gaming client DigiPlayer, playable characters (represented by DigiAvatar NFTs), a 3D design studio called DigiMaker, a web gallery named NFT Live, and an OpenSea-esque integrated marketplace known as DigiMarket.

Keep reading... Show less

Advocado Acquires VEIL Digital Audio Watermarking Technology to Strengthen Attribution and Verification Across Radio, Broadcast, Streaming and Gaming

Advocado a data platform connecting and powering cross-screen advertising, today announced it has acquired the VEIL watermarking technology and 46 other patents from VEIL Interactive Technologies, an affiliate of Koplar Interactive Systems International (KISI). A long-time licensee of the VEIL technology, Advocado will now integrate the watermarking capabilities into its data management platform for broadcast TV and radio, while adding advanced detection and attribution for interactive TV and gaming. With this powerful integration, advertisers, networks and media partners can more accurately measure ad effectiveness and drive consumer engagement across channels.

Keep reading... Show less

Top News

Related News