Silicon Valley Entrepreneurs Bring Latest Computing Technologies to Farms

Fortune reported that venture capitalists and entrepreneurs in the Silicon Valley have been focused on bringing the latest computing technologies, such as data analytics, cloud computing and mobile apps to farms.
As quoted in the market news:

On Wednesday, farming software startup Granular said that it has raised a new round of $18.7 million in funding from investors Andreessen Horowitz, Google Ventures, and Khosla Ventures. New investors in the round, which is Granular’s second, included Tao Capital Partners, Emory Investment Management, Fall Line Capital, and H. Barton Asset Management.
Granular debuted last year from the split of another startup called Solum that was founded in 2009. Agriculture giant Monsanto acquired the half of Solum’s business that sold soil testing and data tech to farmers and folded it into the data team it acquired in 2013 from data startup Climate Corp.
Solum’s remaining technology, which is software, cloud-services, mobile apps and collaboration tools for farmers, was spun out into Granular. Now Granular’s software is helping a handful of farmers manage their farms more efficiently, using less water and less fertilizer. The tech enables them to tap into detailed data about how their farms operate in real time and, presumably, make better decisions.
Granular is just one of dozens of startups trying to sell tech to farmers. The company is focused on the thousands of big farm owners that account for a third of U.S. farmland. These large farmers are increasingly buying up land from smaller farming operations and are looking for new tools to manage it all.

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