Pixelworks Launches ROG II Phone for Video Gamers

- July 23rd, 2019

Pixelworks (NASDAQ:PXLW), a visual processing company announced that it has launched its ROG Phone II, enabling gamers a higher level of visual performance through incorporating its color calibration software. Earlier in 2019, Pixelworks partnered with Qualcomm (NASDAQ:QCOM) to deliver visual display technology for Qualcomm’s mobile devices. As quoted in the press release: “As the first … Continued

Pixelworks (NASDAQ:PXLW), a visual processing company announced that it has launched its ROG Phone II, enabling gamers a higher level of visual performance through incorporating its color calibration software. Earlier in 2019, Pixelworks partnered with Qualcomm (NASDAQ:QCOM) to deliver visual display technology for Qualcomm’s mobile devices.

As quoted in the press release:

“As the first partner to launch a smartphone with our new Soft Iris solution, ROG is taking visual quality to the next level for gamers with our industry-leading color accuracy and HDR tone mapping,” said Anthony Gioeli, Executive Vice President and General Manager, Video Devices, Pixelworks. “Gaming enthusiasts are demanding better displays and more realistic visual detail on their mobile phones. We are excited to have worked closely with ROG on this development and set a new standard of display quality in the mobile gaming market.”

Earlier this year, Pixelworks entered into an agreement with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, to provide superior display color accuracy via Pixelworks’ high-efficiency display calibration when incorporated into select Snapdragon mobile platforms. Pixelworks Soft Iris features offer OEMs a comprehensive color management solution with tone mapping for all standard and customized HDR and SDR color spaces, including sRGB, DCI-P3 and BT.2020, as well as ambient light and color temperature adaptation and custom tuning across mobile use cases.

Click here to read the full press release.

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