Animoca Brands Creates Strategic Partnership with Talenthouse

Animoca Brands (ASX:AB1) announced it is establishing a joint venture with Talenthouse, a leading marketing community of over four million creators, that has connected to brands including Disney (NYSE:DIS), Google (NASDAQ:GOOG) and Amazon (NASDAQ:AMZN). As part of the venture, Animoca brands will invest US$2 million into Talenthouse.

As quoted in the press release:

Yat Siu, the chairman and co-founder of Animoca Brands, commented: “We’re incredibly excited about the possibilities we will unleash by forming a partnership and joint venture with Talenthouse, which has a network of 4 million professional creators and a reach of over 600 million consumers across the world’s most popular social media. Combined with iClick’s over 780 million consumers in China, Animoca Brands and its joint venture will enjoy a potential reach of over a billion consumers, giving us powerful opportunities to market our games, blockchain products and NFTs, and provide gaming and marketing services.”

Roman Scharf, the CEO of Talenthouse, said: “We absolutely recognise the wealth of untapped creative talent and the need for marketers to engage audiences with compelling, authentic creative work across multiple channels. We’re thrilled about this strategic partnership with Animoca Brands. Together we will create extraordinary opportunities for creators and brands alike.”

Click here to read the full press release.