MOBI724 Offers Innovative Card-Linked Offers and Loyalty Platform to Visa Issuing Banks

MOBI724 Global Solutions (MOS:CSE), a FinTech leader offering integrated EMV payment, Card-Linked Offers and Digital Marketing, has signed an agreement with Visa to integrate its solutions with the Visa Offers Platform. Visa will provide MOBI724 with qualifying purchase notifications to enable MOBI724 to deliver integrated Card-Linked Offers and Loyalty Platforms to participating Visa-issuing banks and their cardholders starting in the United States.
As quoted in the press release:

MOBI724’s patent-pending solution will allow participating issuers to enable their cardholders to redeem offers without the need for coupons or promo codes at the point-of-sale (POS). It provides a seamless user experience for all parties in the ecosystem: issuers, cardholders and retailers.
How the MOBI724 solution works: cardholders who are enrolled in their bank’s program will receive targeted Card-Linked Offers and Rewards from the issuer. With MOBI724’s innovative Card-Linked Offers solution, consumers can make qualifying purchases with their enrolled credit or debit card and, once a transaction is authorized, the value of the offer or the value of the reward will be automatically credited to the cardholder’s account. This infrastructure gives issuing banks the opportunity to increase card spend and usage while fostering consumer loyalty and the ability to send personalized notifications in near real time.

Click here for the full text release.