Canada's First Ski-Thru ATM Opens Atop Whistler Blackcomb

CIBC (TSX:CM) (NYSE:CM) has opened the first-of-its-kind mountain-top ski-thru ATM outside the Roundhouse Lodge on Whistler Mountain, complete with ski pole and glove holders and heating lamps. This is one of many experiences CIBC will offer as part of a brand new, five-year partnership with Whistler Blackcomb.
As quoted in the press release:

“We’re thrilled to partner with North America’s premier resort to offer even greater experiences for all who enjoy its beauty and world-class amenities,” says Stephen Forbes, Chief Commercial Officer, CIBC. “CIBC is always looking to improve our clients’ experience, whether in a banking centre or on the slopes, and our new ski-thru ATM at Whistler Blackcomb is just one of the many ways we’re reaching clients at new heights.”
The new stand-alone ATM allows skiers easy access to cash for things like making purchases at certain cash-only vendors before journeying back down the slopes, and offers the same range of banking services available at all CIBC ATMs. To reach clients at the peak, the ATM made a momentous trek up the mountainside to the summit of Whistler Mountain.

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