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SurveyMonkey (NASDAQ:SVMK) announced it has acquired Usabilla, who provides Voice of Customer (VoC) technology. Usabilla services are used in 35 countries and 450 companies. As quoted in the press release: “We welcome Usabilla’s team, product, and customers as we begin a new chapter at SurveyMonkey–one where we have an enhanced enterprise-grade product offering, wider geographic …
SurveyMonkey (NASDAQ:SVMK) announced it has acquired Usabilla, who provides Voice of Customer (VoC) technology. Usabilla services are used in 35 countries and 450 companies.
As quoted in the press release:
“We welcome Usabilla’s team, product, and customers as we begin a new chapter at SurveyMonkey–one where we have an enhanced enterprise-grade product offering, wider geographic footprint, and stronger go-to-market channel,” said Zander Lurie, chief executive officer of SurveyMonkey. “Usabilla’s deep expertise helping top global brands improve their products and customer experiences is perfectly aligned with our mission, and together, we will deliver significant value to our enterprise customers and shareholders.”
“To put the customer at the center and make smarter business decisions, more firms are leveraging VoC technologies to get to rich, meaningful, and contextual insights,” said Faith Adams, senior analyst, Customer Experience at Forrester that included Usabilla as a VoC specialist in their 2018 Now Tech report. “Achieving best-in-class customer experience (CX) requires firms to extend their efforts beyond a specific channel or line of business. When we look at our data, the payoff is there: good CX can help grow revenue faster, lead to customer retention, a reduction in cost to serve customers, and more.”
