Emerging Technology

Facebook’s (NASDAQ:FB) rival Snapchat lags far behind other social media outlets like Instagram and Twitter in reaching older users, but the soon-to-be public company has been growing that crucial audience, analysis by MoffettNathanson of a regulatory filing showed. As Snap prepares for its planned stock market debut in March, luring users older than 35 to the mobile app …

Facebook’s (NASDAQ:FB) rival Snapchat lags far behind other social media outlets like Instagram and Twitter in reaching older users, but the soon-to-be public company has been growing that crucial audience, analysis by MoffettNathanson of a regulatory filing showed. As Snap prepares for its planned stock market debut in March, luring users older than 35 to the mobile app known for user-generated photos and videos that disappear after 24 hours is seen as key in driving its overall growth.
As quoted in the press release:

While advertisers covet younger consumers, those 18- to 24-year-olds can be notoriously fickle when it comes to social media preferences, often moving on to the next big thing.
Snap said in its S-1 filing on Thursday that its younger-skewing user base leaves the company more vulnerable than traditional media outlets to changing consumer tastes, and that it could have trouble reaching older demographics.

Click here for the full text release.

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