SAP Introduces Machine Learning to Optimize the Shopping Experience

SAP SE (NYSE:SAP) has announced it has introduced new technologies including facial recognition, machine learning and Internet of Things (IoT) to target marketing campaigns and assist with optimizing customer shopping experience.
As quoted in the press release:

With its SAP^® Hybris^® solutions, SAP continues to innovate and invest to drive the future of customer engagement and commerce. This announcement was made at the SAP Hybris Live summit being held October 17–19 in Barcelona, Spain.
Sharing Is Caring: SAP Survey Reveals What Makes Customers Happy (and Angry)
Nine out of 10 customers (89 percent) expect an answer to their query within 24 hours, according to the 2017 SAP Hybris Consumer Insights Report. The survey of 20,000 shoppers worldwide found that the easiest way to keep customers happy is to be responsive, and the fastest way to lose them is to share their data without their knowledge.
Four out of five shoppers (80 percent) are willing to share some of their customer data with brands, the study found, with Japan being the least inclined (52 percent) compared with Colombia and India (both at 92 percent). Respondents from all countries, except Russia, are willing to share their e-mail addresses, but only half of Middle East–based consumers want to share their mobile phone numbers.

Click here to read the full press release.