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Digital Turbine (NASDAQ:APPS), a mobile platform connecting operators and OEMs with mobile advertisers announced a multi-year agreement with Intex Technologies, leading consumer electronics company in India. The company also said that Intex has launched Digital Turbine’s Mobile Delivery Platform across select mobile devices to improve app discovery and engagement for their end users. As quoted …
Digital Turbine (NASDAQ:APPS), a mobile platform connecting operators and OEMs with mobile advertisers announced a multi-year agreement with Intex Technologies, leading consumer electronics company in India.
The company also said that Intex has launched Digital Turbine’s Mobile Delivery Platform across select mobile devices to improve app discovery and engagement for their end users.
As quoted in the press release:
The number of smartphone users in India is expected to grow by 15.6% to reach 337 million in 2018 — the highest estimated growth rate posted by any country, according to the latest forecast by eMarketer. The reports suggest that more than a quarter of India’s population will be using smartphones by the end of this year.
“The market in India will continue to rapidly expand as an increased number of feature-rich, affordable smartphones are introduced to the market,” said Bill Stone, CEO of Digital Turbine. “We are excited to partner with Intex to improve app delivery and discovery for end customers. Our Mobile Delivery Platform transforms how customers find and engage with top apps. By providing targeted app recommendations and frictionless app installs, a more engaging and relevant user experience is created.”
“The frequency of mobile usage in India is growing rapidly with the increasing sales of mobile handsets. As a result customers are spending more time than ever on their devices; downloading more apps, listening to music, playing games and shopping at higher rates than ever,” said Nitin Goel, Head, Digital Services, Intex Technologies (India) Ltd. “We continuously aim to provide our customers an exceptional value and also cater to delivering a feature-rich experience with relevant app recommendations which is an important component in building user interface. Digital Turbine’s Mobile Delivery Platform enables us to efficiently deliver relevant app recommendations, saving our company’s time and resources.”
Digital Turbine Mobile Delivery platform is a complete end-to-end solution that begins with device activation, and spans the life of the device so that users can easily discover and engage with new applications.
