Engagement Labs Secures Contract with Sports Broadcasting Company

Engagement Labs Inc. (TSXV:EL) has secured a contract with a leading sports broadcasting company. Under the contract, Engagement Labs will deliver an integrated social media and word-of-mouth measurement solution.
According to the press release:

Engagement Labs will work with the broadcaster to deliver an integrated on-line and off-line measurement solution that will track, measure and evaluate the advertising campaigns of key sponsors over the course of a major sporting event.
“The integration of social media measurement and WOM conversation is an innovative solution for marketers, brands, publishers and agencies looking to gain an in-depth understanding of how people are talking about brands, both on and off-line,” said Bryan Segal, chief executive officer at Engagement Labs. “Marketing works best when it drives conversations across all mediums and we are pleased to work with this leading broadcaster to help measure the effects of content for their leading sponsors.”
Leveraging years of experience in the social media space, this new measurement solution will provide a combination of services including Engagement Labs’ proprietary social media measurement tool, eValue Analytics, and TalkTrack, the leading source of WOM conversation developed by the Keller Fay Group, an Engagement Labs company.

Click here to read the full press release.