Emerging Technology

Pixelworks Inc (NASDAQ:PXLW), a leading provider of power efficient visual processing solutions announced that ASUS Republic of Gamers’ (ROG) flagship gaming device will be the first -ever smartphone to feature Pixelworks’ recently released fourth generation Iris processing chip. The company said that its technology enables ROG Phone to achieve optimized gaming performance on a stunning …

Pixelworks Inc (NASDAQ:PXLW), a leading provider of power efficient visual processing solutions announced that ASUS Republic of Gamers’ (ROG) flagship gaming device will be the first -ever smartphone to feature Pixelworks’ recently released fourth generation Iris processing chip.

The company said that its technology enables ROG Phone to achieve optimized gaming performance on a stunning display along with video watching experience that includes full HDR playback capability.

As quoted in the press release:

Bryan Chang, General Manager, Phone Business Unit at ASUS, commented, “True gamers live and breathe video performance. Until now, most mobile devices fell short of expectations due to processing limitations that have long been solved on larger display devices. With Pixelworks Iris technology, we help bridge the performance gap with the new ROG Phone.”

In addition to incorporating the Pixelworks Iris chip into the gaming phone, ROG also leverages an Iris chip in its optional TwinView Dock to ensure equivalent picture quality and capabilities on external displays.

Powered by Qualcomm’s 845 applications processor, the newly launched ROG Phone is designed for optimal gameplay and has a sophisticated 6-inch 2160×1080 resolution AMOLED display. Combined with its 108.6% DCI-P3 wide color gamut and a high brightness mode capable of up to 550Nits, the 90Hz refresh rate and 1ms response time of the ROG Phone’s display delivers ultra-smooth gaming performance. Many of these prominent capabilities, which historically have only been available on high-end UHD TVs, are enabled and enhanced by harnessing the advanced video processing technology in Pixelworks 4th generation Iris processor, including:

  • The world’s highest quality mobile HDR solution
  • HDR validated by leading content creators and service providers
  • 1 million:1 dynamic contrast ratio
  • 16-bit internal HDR processing pipeline
  • Sharp and vivid pictures and images
  • The industry’s best color accuracy solution offering up to a 10x improvement
  • Real-time conversion of SDR video to HDR quality for a superior viewing experience

Anthony Gioeli, Executive Vice President and General Manager, Video Devices at Pixelworks, added, “ROG is recognized as having one of the largest and most dedicated gaming community followings – a demanding audience for the first launched implementation of our 4th generation Iris chip. That said, we believe the gaming community will immediately appreciate the cinematic quality video, true to life color accuracy and overall gameplay that Pixelworks’ display processing technology enables in the ROG Phone.”

Click here for the full text release.

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