Apple Debuts New Products, Investors Do Not Care

Apple Inc. (NASDAQ:AAPL) stocks remained unresponsive to Wednesday’s highly-anticipated debut of its newest suite of products. At closing, Apple was only up by 0.61 percent at $108.36 per share, compared to Tuesday’s closing price of $107.70.
Apple introduced the iPhone 7 and iPhone 7 Plus, Apple Watch Series 2, and the AirPods wireless headphones.
The iPhone 7 has new features that include advanced camera systems, longest battery life compared to previous models, immersive stereo speakers, water and dust resistance, and two new colors. More importantly, Apple finally confirmed rumors about the removal of headphone jacks, citing courage to move on towards the future of audio devices.

The new Apple Watch Series 2 is now water resistant up to a depth of 50 meters, has a built-in GPS, brighter display, a powerful dual-core processor and watchOS 3. Apple’s Chief Operating Officer, Jeff Williams, said, “Apple Watch Series 2 is packed with features to help our customers live a healthy life.”
Apple’s partnership with Nike (NYSE:NKE) also made its debut, calling the Apple Watch Nike+ the “perfect running partner”. At the close of market hours, Nike’s shares were up by 0.54 percent, finishing the day at $57.72 per share.
PokemonGo developer Niantic also took to the stage to announce that the popular game will work on the Apple Watch Series 2. Nintendo (OTCMKTS:NTDOY) stocks jumped up 28.79 percent today and closed at $36.32 per share.
 
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Securities Disclosure: I, Pia Rivera, hold no direct investment interest in any company mentioned in this article.