Snipp Signs US$ 339K Three-Year Loyalty Agreement With Australia’s Leading Manufacturer of Equine Feeds and Supplements

Snipp Interactive Inc (TSXV:SPN), a global provider of digital marketing promotions, rebates and loyalty solutions announced that it has received a three year contract worth US$339,000 from a leading Australian equine brand.

According to the company, this customer is the leading manufacturer of premium equine feeds and supplements for sport, breeding, racing and leisure horses in Australia and New Zealand.

As quoted in the press release:

The Customer has an ongoing brand loyalty program in both Australia and New Zealand where consumers are rewarded for purchases at any retail location, as well as online.

Under this agreement, Snipp will expand the scope of their loyalty program to facilitate both purchase and non-purchase actions like social sharing and referrals to drive further engagement and sales for the brand among retailers as well as consumers. Furthermore, integrating SnippCheck, Snipp’s market-leading receipt processing capability into their loyalty program will allow the program to run at all retailers without the need of retailer POS integration. In addition, Snipp will host the rewards for this program on its SnippRewards platform to enable ease of redemption.

“We are excited to work with this client, recognized as the leader in their segment, to enhance their loyalty program. They have to date been selling mainly to retailers and we see a huge opportunity in leveraging the combination of our loyalty platform and receipt processing capabilities to help the client not only drive sales and increase loyalty, but also develop one-to-one relationships directly with their consumers,” commented Atul Sabharwal, CEO and founder of Snipp. “Moreover, we are delighted with the interest we are receiving in our marketing and technology solutions from new geographies and the adoption of our loyalty platform in new industries.”

Click here for the full text release.