Siyata Mobile UR7 Rugged Smartphone Opens Large-Scale Mobile Worker Vertical

Siyata Mobile (TSXV:SIM) announced that it has received its first purchase order from the hospitality industry for its mobile UR7 Rugged clamshell smartphone representing a new mobile vertical for their revenue stream.

It has to be noted that the company is known for developing the world’s first 3G connected vehicle device and launched the world’s first 4G LTE all-in-one fleet communications device.

As quoted in the press release:

The significance of this order is that it opens up a new large-scale opportunity targeting mobile workers looking to stay connected via Push-to-Talk over cellular (“PoC”) with a smartphone solution the market has never seen before.

Unlike traditional two-way radio systems which have been the industry standard, the UR7, as a smartphone, also allows employees to download various applications while at the workplace to be more efficient, while providing all the features of traditional PTT. The only other clamshell device in the market sells hundreds of thousands of devices a year and is strictly a feature phone, that doesn’t allow for data or downloading applications for these workers.

Now with the UR7 Rugged clamshell smartphone, department heads, first responders, front desk, luggage handlers, room cleaning crews, security guards, and management can all instantly stay in touch with a push of a button with the added benefits of a smartphone (downloadable applications, WhatsApp, time log, voice, data and more).

Marc Seelenfreund, CEO and Chairman of Siyata Mobile, commented, “Seeing this new vertical open up with the success of our UR7 Rugged Smartphone launch is extremely exciting for us as the mobile worker vertical represents a total addressable market many times the size of the commercial fleet and vehicle market. We have a very unique offering that is a highly attractive for upgrading antiquated two-way radio systems. With three PoC carriers now offering this device, we see the UR7 adding a significant amount of revenue with strong margins in addition to our pipeline of 4G in-vehicle device sales.”

The UR7 is a Qualcomm based IP67 rugged smartphone in a clamshell form factor. It has a dedicated PTT button, strong dual speakers and the same echo canceling capabilities as the UV350 and supports BAND 14, America’s dedicated first responders network.

Report from CCS Insight predicts the market for rugged handsets will double from 30 million units in 2017, as more workers opt for durable phones that can withstand a harsh environment. CCS forecasts the market to continue to expand rapidly, with volumes of over 59 million by 2021.

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