Infosys to Acquire Creative and Consumer Insight Agency, WONGDOODY

Infosys (NYSE:INFY), a global leader in consulting, technology and next generation services announced a definitive agreement to acquire WONGDODDY, a US-based creative and consumer insights agency.

According to the company, the move strengthens Infosys’s creative, branding and customer experience capabilities.

As quoted in the press release:

“We are focused on partnering with global brands and CMOs to help them on their digital transformation journeys, by developing a digital experience services ecosystem with services ranging from strategy, design and user experience, to creative and digital marketing across the customer experience value chain. WONGDOODY’S expertise in driving innovative creative solutions is already yielding significant results in our initial collaborations with clients, and this acquisition will further enhance Infosys’ capabilities in this space,” saidRavi Kumar S, President & Deputy COO, Infosys.

WONGDOODY, an award-winning creative agency with studios in Seattleand Los Angeles, brings to Infosys globally recognized creative talent and deep marketing and brand engagement expertise. The agency is known for its fully-integrated campaigns, omni-channel programs, expertise in connecting digital experiences to physical in-store experiences, and capabilities to create multi-platform content that marries data and analytics with creative expertise to drive compelling, sharable content.

“Joining forces with Infosys gives us the power to implement our creativity in ways that weren’t possible before,” said Tracy Wong, Founder and chairman, WONGDOODY. “Brand experiences, powered and backed by Infosys’ digital and technological might, can change the trajectory of our clients’ businesses and revolutionize how customers experience their brands. It’s a great honor for us to complete a true end-to-end Infosys engagement offering.”

The acquisition represents Infosys’ further commitment to the expansion of a worldwide, connected network of Digital Studios. With Infosys Digital Studios spanning the globe – from Bengaluru and Pune to New York, London, and Melbourne – the addition of WONGDOODY strengthens Infosys’ ability to fulfill the needs of global clients for comprehensive digital transformation solutions required to meet customer demand for next-generation, enhanced customer experiences.

“As our clients grapple with the implications of digital disruption for their brands and customers, joining Infosys gives us instant scale and expertise to leverage data and user experience insights to build brand platforms for the future,” said Ben Wiener, CEO, WONGDOODY. “This is a unique marriage of digital strategy, creative and technology talents to build the agency model that modern CMOs are demanding.”

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