Datable Technology Announces The Launch of P³Consumer

Both of these technologies use distributed cryptography to remove the need to entrust a third party to execute a transaction. P³Consumer is expected to be launched in the fourth quarter of the year ended December 31, 2018.

P³Consumer was conceived to respond to global trends including consumers’ escalating concern over the control and security of their personal data. Consumer data, including purchase behaviour, is extremely valuable and many corporations are monetizing this data without receiving permission or rewarding consumers. P³Consumer fulfills consumers’ increasing desire to control access to their data and enables them to earn rewards.

Consumers will be rewarded to populate P³Consumer with their data (including demographics, purchase behaviour, and preferences) and for purchasing products, viewing ads and videos, completing surveys, and sharing Brand curated content and product recommendations via social networks. DTC will charge global consumer brands (“Brands”) a fee for permission-based access to the data on P³Consumer and for each time a consumer makes a purchase or interacts with the Brand.

“We believe that P³Consumer is a win-win for consumers and Brands that will enable consumers to monetize their data and Brands to increase ROI on advertising, while accelerating our growth. Our recent name change to Datable Technology Corporation reflects our increasing focus on enabling the transparent and secure monetization of consumer data,” said Robert Craig, CEO of DTC. “We have been leveraging cryptography algorithms in PLATFORM³ for over a year and are really excited about the market’s response to these solutions and the results we have achieved to-date. Based on this success we plan to accelerate the use of cryptography and the migration to blockchain, which began in 2017. To expedite these efforts we have assembled a senior team of seasoned blockchain and cryptography developers.”

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