Calix Cloud Enables Service Providers to Generate New Revenue Streams

Calix (NYSE:CALX) announced new features for the Calix Cloud that will enable communications service providers to generate new revenue streams along with enhancing subscriber experience.

The company said that the quarterly release update adds new features that lets service providers to maximize their returns from network investments and increase average revenue per user by marketing home services.

As quoted in the press release:

This release continues seven consecutive quarters of innovation that CSPs are leveraging to drive double digit revenue growth through micro-targeted marketing campaigns with Calix Marketing Cloud, and reduce OPEX through advanced insights and remote management via Calix Support Cloud. Thanks to the Calix Cloud, these benefits are realized without the need for additional capital expenditure.

The Calix Marketing Cloud (CMC) quarterly release expands the ability for CSPs to elevate revenue through:

• New Smart Home Lens: CSPs are now able to identify subscribers with large numbers of connected devices and assess upstream bandwidth usage to generate micro-segments across their subscriber base. These new insights build on the many current views available in CMC such as streaming, gaming, customer type, geography, service tiers and Wi-Fi performance. Thanks to the role-based filters and dashboards available in CMC, marketers can identify high-value micro-segments to target with real-time campaigns that will drive dramatically higher ROI.
• New Central Office (CO) Lens: CSP marketers often have a difficult time determining the capacity and bandwidth available at specific central office locations. The new CO Lens provides data for each CO, such as homes and businesses passed, that help marketers micro-target specific geographies that have the greatest capacity and, therefore, the greatest revenue upside.
• New Work from Home Lens: Work from home subscribers require reliable bandwidth and often have company provided monthly stipends to fund those services. The new Work from Home Lens enables CSP marketers to identify these users based on behavioral insights such as VPN and business application usage. The CSP can then launch high ROI marketing campaigns and services that target this lucrative micro-segment.

“At ConneXions ’18 we highlighted many of the successes our CSP customers are having with Calix Cloud. Midwest Energy who launched Calix Marketing Cloud based micro-campaigns to grow revenue 23 percent year-over-year with no additional CAPEX and All West who reduced truck rolls by 30 percent and improved first call resolution by 40 percent with Calix Support Cloud, ” said Shane Eleniak, senior VP of platforms for Calix. “Each quarter we release enhancements to Calix Cloud that our Customer Success teams identify as they enable amazing results in the field and gather feedback. This quarter’s release expands Calix Marketing Cloud’s real-time micro-segmentation capabilities to convert existing network capacity into 100 percent gains in profit, as no additional CAPEX is required, while targeting the lucrative home worker segment. The Marketing Cloud and Support Cloud releases also lay the foundation for the massive revenue opportunity that the Calix Smart Home and Business solution will enable as Calix transforms the way CSPs go to market through the power of software with EXOS.”

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