BlueRush and Valeyo Announce Strategic Partnership

BlueRush (TSXV:BTV) announced that they have signed a strategic partnership agreement with Valeyo.

BlueRush, a leading SaaS company focused on personalised and interactive video solutions for financial institutions said that the partnership provides a co-selling opportunity within Valeyo’s network.

As quoted in the press release:

This new partnership provides BlueRush a valuable co-selling opportunity within Valeyo’s network of more than 95 Canadian financial institutions, and it supports Valeyo’s strategy to expand its existing suite of lending and protection products through complementary third-party solutions.

BlueRush Partner Account Executive, Steve Abram, notes, “We believe that Valeyo’s market presence will help us expand our financial services presence on a national level and bring our SaaS products to more Canadian Credit Unions. We’ve had tremendous success helping our existing credit union clients who have embraced personalized video as a mechanism to drive online sales and customer growth. Valeyo represents the kind of premier partner we look for as we continue to build our re-sell network and work towards increasing user adoption. We feel that their deep relationships in the industry will help drive the rapid development of our SaaS business and continue to strengthen our presence in the market.”

BlueRush CEO, Steve Taylor, adds, “Over the past year we have been pushing a number of key sales and partner initiatives to increase the market presence of our flagship SaaS products; IndiVideo and DigitalReach. As part of these initiatives we are building a robust partner network to license IndiVideo for their existing clients.”

Valeyo CEO, Nicole Benson, said, “BlueRush’s SaaS products are a perfect addition to our suite of solutions. At Valeyo, it’s critically important that we provide strategic solutions for institutions seeking to streamline their customer offerings and build digital capabilities. IndiVideo has proven market success delivering these results, and with the added strength of a financial services focus, we are excited to deliver BlueRush products to new and existing clients.”

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