betterU Completes $1.25 Million Equity Investment From Hindustan Times

betterU Education Corp (TSXV:BTRU) announced that it has completed a $1.25 million equity investment by HT Overseas, a wholly owned subsidiary of HT Media Limited.

The company that is in the global education marketplace aims to provide access to education from around the world to foster growth and opportunity to those who want to better their lives.

As quoted in the press release:

As previously announced on December 21, 2017, HT’s $10 million investment is provided to betterU in eight (8) tranches over two years, this being the 2^nd tranche to be used exclusively to support betterU’s mass marketing efforts, visibility and learner attainment across India.

betterU has seen a significant spike in the visitors to www.betterU.in platform from several thousand to several hundred thousand first generated from the print campaigns launched back late February 2018 during the Prime Minister of Canada’s visit to India. betterU has continued to run campaigns driving awareness for their KG-12 programs, Skills Development programs and betterU brand development initiatives.

Visibility and consistency in messaging and exposure is critical for the development of betterU’s brand. Leveraging Hindustan Times’ investment, betterU will continue to drive market awareness to the breadth and depth of the educational and employment services it has available on its platform. “It is exciting to see our campaigns coming together and over the weeks and months to come, betterU will also be launching targeted campaigns focused on market conversion.” said Angela Lariviere, Chief Marketing Officer at betterU.

Click here for the full text release.