Banana Whale Studios Announces Launch of ‘Limitless’ Game Engine

One Horizon Group (NASDAQ:OHGI) announced that its majority owned subsidiary Banana Whale Studios (BWS) launched its new game engine, ‘Limitless’.

According to BWS, the new game engine was built from the scratch to provide an end-to-end solution including player transaction records and features Pulse which is BWS proprietary data analytics platform.

As quoted in the text release:

With live access to player data, BWS monitors and manages business Key Performance Indicators (“KPIs”) with real-time insight.

Analysis of player behavior, demographic and device usage data enables BWS to continuously refine and model the development of new content and its delivery moving forward. It’s fast, intelligent, infinitely scalable and supports all types of BWS’ real-time gaming products across mobile and web-based platforms and provides licensed partners with a dedicated environment and seamless wallet integration.

Just since launching ‘Limitless’ last month, 1,765,480 game rounds have been completed by users of BWS’ licensed content (with of a peak of 9,462 real money transactions in one hour in the first week of July). This puts BWS ahead of its earlier financial forecast for 2018 and BWS’ five newest titles have been well received by licensees and operators with more than 50,000 game plays since launch in mid-June.

BWS will release an additional series of new game titles in July in line with the Company’s plans to expand its portfolio to an impressive fifty game titles by year-end.  In addition to launching in new markets, BWS continues to gain market share in Southeast Asia.

“It’s been a busy few months at BWS and we’re elated to be growing the team in accordance with our expansion plan for 2018,” said Sargon Petros, CEO of Banana Whale Studios. “With impressive demand for our unique style of games from new partners, we will deliver our portfolio to additional markets and a broader audience. It’s a very exciting time for BWS and a testament to the skill, hard work and meticulous planning of the entire team that has got us to this point.”

“We are pleased with the rapid integration of BWS into the OHGI family of companies and we are now working with BWS to support the development of a number of branded games through licensing opportunities provided by OHGI,” said Mark White, Founder and CEO of OHGI. “We are thrilled with the revenue growth that we are experiencing and we are very proud that we have been able to see BWS generate additional revenue following its launch of ‘Limitless’ so quickly post-acquisition.”

Click here for the full text release.