US Silver Jewelry Sales Rose in 2014

The Silver Institute reported that according to a survey conducted on its behalf, silver jewelry sales in the United States rose in 2014.

Survey highlights include:

• 67% of jewelry retailers said that their silver jewelry sales increased in 2014, with an average increase of 17%.
• Retailers said that their silver jewelry sales, as a percentage of their overall jewelry sales, were on average 34% of their unit volume and 30% of their dollar volume.
• The best maintained margins during the holiday season were as follows:
  • Silver Jewelry: 43%
  • Diamond Jewelry: 31%
  • Bridal Jewelry: 19%
  • Gold Jewelry: 7%
  • Platinum Jewelry: <1%
• 89% of retailers say they are optimistic that the current silver boom will continue for the next several years.
• Retailers reported that female self-purchases provided the best selling opportunity and the 20-40 age group bought the most silver jewelry in 2014.

Click here to read the full report from the Silver Institute.