Is Platinum Jewelry Replacing Gold in India?

Reuters reported on a growing trend for platinum jewelry among young consumers in India.

As quoted in the market news:

Shah launched a retail venture on Feb. 14 this year, Valentine’s Day, after years of exporting gold jewellery, and says he has already garnered several million dollars from the third of his business that is focused on platinum.

Such success is encouraging, as many jewellers in the world’s biggest gold market are reporting falling sales, partly due to gold’s high and volatile prices.

Click here to read the full Reuters report.