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Oxford Immunotec Global (Nasdaq:OXFD), a global, high-growth diagnostics company, today announced the launch of the Accutix brand for its tick-borne disease offering. As quoted in the press release: “Incorporating the feedback of our customers was a key consideration in our selection of a new brand name,” said Dr. Peter Wrighton-Smith, Chief Executive Officer of Oxford …
Oxford Immunotec Global (Nasdaq:OXFD), a global, high-growth diagnostics company, today announced the launch of the Accutix brand for its tick-borne disease offering.
As quoted in the press release:
“Incorporating the feedback of our customers was a key consideration in our selection of a new brand name,” said Dr. Peter Wrighton-Smith, Chief Executive Officer of Oxford Immunotec. “Tick-borne disease specialists value the accuracy of our tests and the history and credibility of our lab in helping them diagnose Lyme and other tick-borne diseases. The Accutix name embodies these qualities and will assist us in building a market leadership position in the tick-borne disease diagnostics market.”
The Accutix brand aligns Oxford Immunotec’s tick-borne disease offering, which includes over 20 testing options targeting eight tick-borne diseases, under a unified name. The Company will continue to develop new assays for both existing and emerging tick-borne diseases under the Accutix brand.