Ignite International Brands Announces Management Hires to Strengthen Executive Suite

Ignite International Brands, Ltd. (CSE:BILZ;OTCQX:BILZF) (“Ignite” or the “Company”) announces the appointment of John Schaefer as Senior Vice President of Operations and Sam Sarulloas Chief Digital Officer.

John Schaefer joins Ignite as Senior Vice President, Operations. Mr. Schaefer brings a wealth of experience, previously serving as the Vice President of Operations at MedMen. With Medmen, Mr. Schaefer was responsible for cultivation, extraction and manufacturing across North America ensuring successful creation and execution of operations strategies. In addition, Mr. Schaefer was with Bayer/Monsanto as Vice President – North America Supply Chain Manufacturing, where he was responsible for providing leadership teams the tools to modernize supply chains and implement innovative methods for operations.

Sam Sarullo joins the Company as Chief Digital Officer. Mr. Sarullo previously served as Head of E-Commerce at PacSun and ULTA Beauty, where he was responsible for growing e-commerce sales, optimizing digital marketing acquisition, and creating a best-in-class website customer experience.

“John and Sam bring outstanding value and experience to the leadership team at Ignite,” said Jim McCormick, President of Ignite. “As the brand continues to expand and flourish, it’s important to add both their expertise and executive leadership to help us smartly scale and serve our customers well.”

About Ignite International Brands, Ltd.

Ignite is a CSE-listed and OTCQX traded company operating in permissible CBD and cannabis sectors. Ignite intends to expand its business, which currently includes branding, marketing, licensing, sales and distribution, across the United States, Canada and into international jurisdictions such as the United Kingdom and Mexico by leveraging multiple product platforms. The Company intends to effect this expansion through brand leverage, product development, targeted marketing and strategic supply chain partnerships in each of its active and target jurisdictions.

For further information, please contact:
Eddie Mattei, Chief Financial Officer Tel: 905-669-0212 Email: ir@ignite.co

Cautionary Statement Regarding Forward-Looking Information

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect to Ignite’s expansion and intended business focus and strategy. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties; ability of Ignite to give effect to its business plan; reliance on the “IGNITE” brand which may not prove to be as successful as contemplated; the ability to and risks associated with unlocking future licensing opportunities with the “IGNITE” brand, building a global CBD and cannabis brand and the ability of Ignite to capture significant market share; and the uncertainties surrounding the CBD and cannabis industries in North America and internationally. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. Ignite disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

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